features of new media

Digitalisation

• process of converting something to digital form

• Letters = email (music, film,bills, tv)

Interactivity (participatory culture - Jenkins)

• method of communication in which a programmes outputs depend on the users inputs

• Users inputs affect the programs outputs

• Refers to the way people share and process info and how they communicate with eachother

Accessibility

• media is available for all people to use at any time

• Digital divide - not all !!!

Global ownership

• media organisations operate all around the world

• If hitler had apple = nazis

• Mayanmar facebook to irradiate

Concentration of ownership

• i am being bought and sold for my data

• Less companies are owning increasingly larger areas of their media

• (Newscorp = sky news, the times) commodities = club cards

• Murdoch decides who runs the country news corp

Vertical integration

• One company owning several newspapers

• All stages such as production and distribution

• Newscorp ! Money

Horizontal integration

• media owners have interests in a range of media’s (magazines, books)

• Disney !

Convergence - 3 types

• technological

• Economic

• Cultural

Technological convergence

• device that can access wide range of media

• Phone

Economic convergence

• single company to target larger interest groups

• Hello kitty

Cultural convergence

• two or more cultures adopt each others traits

• Social media / hello kitty (japan)

Synergy

• produce, promote and sell a product ion a variety of forms

• Merch, hello kitty