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Conjunctive Rule
Applies AND operator
Disjunctive Rule
Applies OR operator
Conditional Rule
Applies IF, THEN operator
Biconditional Rule
Applies IFF operator (if and only if or neither)
Propositional Calculus
System for categorizing conditional reasoning statements
Affirming the Antecedent
Produces a valid conclusion (antecedent = true)
Affirming the Consequent
Produces an invalid conclusion (antecedent = indeterminate)
Denying the Antecedent
Produces an invalid conclusion (consequent = indeterminate)
Denying the Consequent
Produces a valid conclusion (antecedent = false)
Normative Model
How a decision should be made, given unlimited resources
Descriptive Model
How people really reach decisions, given limited resources
Expected Value
Objective, statistical value of outcome
Expected Utility
Subjective value of an outcome
Subjective Expected Utility
Subjective value of an outcome according to subjective assessment of probability
What are the cognitive features of Prospect Theory?
Evaluation is made with respect to a reference point, principle of diminishing sensitivity, loss aversion, and value function
Framing Effect
Judgements can be affected by the way information is presented
Representative Heuristic
Judging likelihood by how well something matches the prototype
Small Sample Fallacy
Assuming that small samples will be representative of population
Base Rate Fallacy
Reasoning based on distinctive features, not probability in the population
Conjunction Fallacy
Probability of a conjunction is less than that for a single condition
Gambler's Fallacy
Reasoning based on expectation, not probability
Availability Heuristic
Judging probability by how easily examples are retrieved
Familiarity Heuristic
More familiar items more easily retrieved
Recency Heuristic
Retrieving more recent items causes overestimation of probability
Simulation Heuristic
Probability judgement affected by ability to imagine an event
Anchoring and Adjustment Heuristic
Initial approximation (anchor) may affect later judgements (adjustment)
Overconfidence
Overestimating the accuracy of one's knowledge and judgements
Hindsight Bias
Tendency to consistently exaggerate what could have been anticipated in foresight
Illusory Correlation
Judging a correlation where none exists
Confirmation Bias
Seeking evidence confirming a belief
What are the principles of unconscious thought?
Occurs outside of attention, capacity not limited by working memory, applies bottom-up processing, superior at weighing importance of choice, associative thinking, divergent
Illicit Contrast
If one thing lacks a certain property, any contrasting object must have that property
Argument by Innuendo
Directing one to a particular conclusion by choice of words
Fallacy of the Continuum
Assuming small differences are always unimportant
Loaded Question
Using language that presupposes a certain conclusion
Fallacy of the Composition
Assuming that what is true of the parts is true of the whole
Why does greater choice make people miserable?
Missed opportunities, high expectations, regret, self-blame
Maximizing
Choose the optimal alternative by evaluating pros and cons of every option
Satisficing
Choose the alternative sufficiently good to satisfy you
Deduction
Reasoning from general to specific
Induction
Reasoning from specific to general
Syllogisms
Kind of reasoning in which a conclusion is derived from two or more propositional statements
Categorical Syllogism
Two premises and one conclusion
Belief Bias
Tendency to rate conclusions that are more believable as more valid
Atmosphere Effect
When people rate a conclusion as valid as long as the qualifying words in the premises match those in the conclusions
Mental Models
Mental simulation of the world, based on the description in the syllogism
Conditional/Hypothetical Syllogism
Consist of a conditional claim, which states a rule that relates two propositions
Statistical Syllogism
Going from observations about a group to an inference about an individual
Argument from Analogy
Occurs when we observe that two things share a set of properties and conclude that they must share a different property
One-Shot Learning
A concept is learned from a single example
Bayesian Inference
Provides a mathematical model for incorporating existing beliefs with new data
Affect Heuristic
Tendency for people to overestimate risk of events that generate a strong emotional reaction
Endowment Effect
People place a higher value on objects they already own over those that they don't yet own
Ikea Effect
Tendency for people to place a higher value on objects that they assembled themselves
Status Quo Bias
Tendency to leave things as they currently are, rather than making a change
Integral Emotions
Emotions that are directly related to the decision
Incidental Emotions
Emotions that are not directly related to the decision but happen to be the state of the person at the time they are making a decision
Nudge Theory
Institutions try to encourage people to make certain choices by introducing small changes to the environment