marketing and merchandise final exam

Burial casket

Casket for the purpose of entombing human remains

Ceremonial casket

Also called a rental casket used for visitation with removable liner

Coffin

Anthropoidal shape, “a basket” not ornamented, adhered to shape of the human form

Casket shell

The components part of the casket comprised of the cap lid and body of the casket

Solid wood

Lumber cut into boards form a tree

Heartwood

Center of the tree with saturated resins, darker wood that’s high quality

Sapwood

Towards the surface of the tree, lighter in color between the bark and center of the tree

Hardwood

Burch, cherry, maple, walnut, oak, poplar slower growth rate

Softwood

Pine, cedar, spruce

Engineered wood

Also called composite wood, manufactured wood made of from the remains of trees after they have been milled

Wood veneers

sheets bonded to engineered wood not particle board

Artificial laminates

Digital image representing a wood grain superimposed onto a vinyl like material more affordable

Corrugated fiberboard

Cardboard

Plywood

Thin sheets of wood glued together so grains are at right angles

Wrought metal

Metal that is rolled into sheets

Cast metal

Metal that is melted down to be poured into a mold and allowed to cool

Ferrous caskets

Caskets that contain iron (steel and stainless steel)

Gauges

The number of sheets it takes to equal 1 inch 16g=16 sheets

Thinner

Higher the gauge the ____ the metal

Galvanized

Steel that has been coated with zinc to resist rust

11

Minimum of ___% chromium to be considered stainless steel

400 series

No nickel content, 12% chromium content

300 series

High grade steel 18% chromium, 8% nickel (magnetic)

Copper

Non ferrous metal, will not rust

Bronze

90% copper, 10% tin

Thicker

The higher the ounce the ___ the metal

Ounces

Non ferrous metals are measured in ___

Fiberglass

Material that consists of fine filaments of glass imbedded in resins

Acrylic

Plastic based material that provides a clear shell

Stamped

Hardware is pressed out on a hydraulic press

Extrusion molding

Injecting molten plastic into a die

Brushed

Bare metal scratched with abrasive material

Plated

Electrolytic process where a base metal is coated with another metal deposit

Crinkled

Metal is coated with a substance that wrinkles when it dries

Hammertone

Sprayed finish that has the appearance of indentations

Unfinished

Bare wood, no stain varnish or paint

Natural

Stained with a finish that allows the natural grain of the wood to show through

Stained

Color that is applied to enrich and add color to the wood

Unstained

No color stain but may have a clear varnish

Satin

Semi luster finish that is smooth with fine striations

Eggshell

Very low luster similar to the shine of an egg

Broadcloth

Twilled napped woolen, usually made of cotton silk or rayon

Doeskin (moleskin)

Heavy and durable cotton fabric with short velvety nap and suede like appearance

Plush

Woven cloth which high pile

Roll

Cove/ puffing surrounds the cap panel

Gimp (fold)

Strip of metal or plastic or cloth that is attached to the inside of the panel covering the area where the roll is anchored

Perfection half couch

Half of the cap of the casket lifts up

Slip panel (priest casket)

Requires threaded fastener closer allows the body to be viewed from both sides

Elliptic

(Tubs) half circle ends shape of casket

Octagon

8 sided body panel, not common in the us

Round corner

The corners are rounded not the entire end panel casket shape

Square corner

The corners are sharp right angels to eachother casket shape

Flaring square

Narrower at the bottom that the top, good for bigger deceased

Vertical side

Body panels are right 90 angels to eachother

Urnside

A more decorative/ feminine appearance has the curvy shape of a traditional urn

Gasket

Rubber material placed along the top body molding flange of the casket shell (single piece of rubber designed to create a tighter seal between lid and body)

Hinges

Link the casket cap to the body

End lock

Lock at the end of the casket requires casket key

Side lock

Lock at the middle front of the casket

Lever lock

Latch at the middle front or 2 locks at the front that requires a key

Threaded fastener

Similar to a screw to attach a lid to the casket body (priest casket for example)

Wood caskets

Are metal or wood caskets bigger in size?

Metal casket length

Interior 77-79, exterior 24-26 inches wide 83-84 exterior 28-39 wide

Wood casket length

Interior 78.5-80.5, 22.75-24.75 wide, 83-85 exterior 27-30 wide

Widest

Measure at the ___ area of the deceased

30

Mausoleum crypt opening is __ inches

Air seal

Closure method utilizing air pressure

Dome

The top of an air seal vault

Double seal

Closure method combining air seal with epoxy

outer burial container

Any container in a grave designed to protect the remains

Top seal

Closure method combining epoxy with tongue in groove

Vault

Outer enclosure supports the earth load around casket

Grave liners

Protect against the earth load nothing else concrete is most common

200

Urns have a capacity of ___cu for an adult

4 ps for merchandising

Purchasing, pricing, promotion, placement

Profit

Difference between your revenues and expenses

Consecutive method of display

Arranged in increasing or decreasing prices

Advertising

Making the public aware of products and services offered by a business

Goods

Tangible merchandise

Services

Intangible services that supplement merchandise

Direct cremation

No formal visitation viewing or ceremony

Funeral ceremony

Body present for services

Graveside service

Ceremony of place of disposition

Immediate burial

Dispositions of human remains with no formal services

Memorial service

Service without the body present

Sundry items

Acknowledgment cards, register book, folders, etc

Memorial parks

Flush markers and ease of matinence

Section

Subdivision of a cemetery containing several blocks

Block

Subdivision of a cemetery containing several lots

Lot

Subdivision of a cemetery containing several graves

Grave, Lot, block, section

Smallest to largest

Epitaph

An inscription on a monument to commemorate the deeds of qualities of the deceased

Etching

Diamond tip engraving

Cenotaph

A monument erected to the memory of the dead with the dead human body never present (Vietnam memorial)

Mausoleums

A building containing crypts or vaults for entombment above ground

Crypts

Chamber in a mausoleum is callled a

Columbarium

Structure or room in a mausoleum used for the permanent placing of cremated remains

Consumer value index (CVI)

Wholesale cost/ retail price

Gross casket profit (margin)

Retail price- wholesale cost