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serial position effect
tendency to recall earlier and later items from a list
Primacy effect
Advantage for remembering the first few words of a list, long term memory
Recency Effect
advantage for last few words of a list, short term memory
Proactive vs Retroactive interference
p: old info interferes with new info
r: new info interferes with old info
distinguishing stm & ltm
—variations to methodology can selectively disrupt primacy or recency effect
(Delayed recall: instead of writing down words right away, wait 1 min or 5 min, wipes out recency effect
Rapid Presentation: reading list very quickly leaves no time for rehearsal, wipes out primary effect)
— Hippocamus (LTM) vs sensory and association areas (STM)
brain damage can selectively impair one memory system