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Cultivation Theory
Paradigm: Objective
Tradition: Socio-Psychological + Socio-Cultural
Thesis: access relationship between TV use and violent view of the world
Message System Analysis
study of tv content
women, elderly, children most depicted vulnerably
steady violence
3 Explanations: Accessibility Principle
magnitude of TV’s influence is NOT the same for everyone
3 Explanations: Mainstreaming
TV homogenizes audiences and begin to share commonality
3 Explanations: Resonance
Viewers perceive the real world based off what they see presented on TV