Rhetoric Terms

allusion

a casual reference to another work of art, historic event, or person

ambiguity

the state of having multiple meanings; an intentional or unintentional equivocation

analogy

a form of reasoning in which one thing is inferred to be similar to another thing in a certain aspect

anecdote

a brief recounting of a relevant episode; usually to inject humor or develop a point

aphorism

a terse statement which expresses a general truth or moral principle often in a clever way: “A foolish consistency is the hobgoblin of little minds.”

apophasis

calling attention to something by dismissing it: “no one would suggest that those who are homeless elected to live on the streets willingly.”

apostrophe

the direct address of a non-person or an absent or imaginary person: “milton, thou shouldst be living at this hour/England hath need of thee”; may also be a personified abstraction, especially as a digression in the course of speech or composition: “so, I ask you, dear reader, what would you have me do?”

bathos

overdone or insincere attempts at evoking pity or compassion, usually creating a comedic effect

claim

also called assertion or proposition, an argument’s main idea/position

claim of fact

asserts something is true or not true

claim of policy

proposes a change

claim of value

argues that something is good or bad, right or wrong

concession

the act of granting or yielding a particular point or fact that is part of another’s argument or granting that an opposing argument has some merit

connotation

extra cultural significance of a word or phrase in addition to its dictionary definiton

context

the circumstances, atmosphere, attitudes, and events surrounding a text’s production

counterargument

set of reasons put forward to oppose an anticipated idea or theory

deduction

logical process starting with a general principle (major premise); apply it to a specific case (a minor premise). a syllogism is an example of deductive logic

denotation

the literal definition of a word

diction

word choice in speech or writing

didactic

teaching a specific lesson or moral; providing a model of correct behavior or thinking

ellipsis

the omission of words or phrases, sometimes indicated by the use of “…”

epigraph

a short quotation, often used at the beginning of a work, section, or chapter to introduce a theme

euphemism

the act or an example of substituting a mild, indirect, or vague term for one considered harsh, blunt, or offensive: “The drone strike inflicted collateral damage.”

exigency

a case or situation that demands prompt action or remedy, that has urged the writer to begin to write an argument (the collegeboard loves this word!!!)

exposition

a mode of expression, its intention being to explain

figurative language

any language that cannot be taken literally (like simile, metaphor, verbal irony, metonymy, etc.)

genre

the category into which a literary work fits (drama, poetry, prose being the most general, but these may be further subdivided)

hortative sentence (hortation)

one that urges, calls to action

hyperbole

a figure of speech in which exaggeration is used for emphasis or effect

hypophora

a type of reasoning in which one or more questions are asked and answered by the same writer/speaker

induction

reasoning from particulars to universals; examples to conclusion

infer

to draw a reasonable conclusion from information provided

imagery

word choice designed to appeal to one or more of the five senses

verbal irony

words used are the opposite of the intended meaning

situational irony

events turn out other than as expected

juxtaposition

placement of two things closely together to emphasize similarity and/or difference

litotes

this is the strategy of understatement using two negative terms, often employed to provide subtle emphasis, frequently for ironic effect or to underline a passionate opinion: “The assassin was not unacquainted with danger.”

logical fallacy

an error in reasoning that may render an argument invalid

ad hominem

(literally, “against the man”) when a writer personally attacks his or her opponents instead of their arguments

ad populum (bandwagon appeal)

a claim supported by popularity

appeal to false authority

an author cited an individual who has no expertise to comment on the issue

circular reasoning

often called begging the question, the argument repeats the claim instead of providing evidence

either/or (false dilemna)

an argument presents two extreme options as the only possible choices (POLITICIANS)

faulty analogy

an argument compares two things that are not comparable (ignoring significant differences)

hasty generalization

a faulty conclusion is reached after inadequate evidence (smoking isn’t bad; my sister has smoked for years and remains the picture of health)

non-sequitur

when one statement isn’t logically connected to another

post hoc, ergo propter hoc

when a writer implies that because one thing follows another, the first caused the second. But sequence is not cause.

red herring

when a writer raises an irrelevant issue to draw attention away from the real issue

straw man

when a writer argues against a claim that nobody actually holds or is universally considered weak. Setting up a straw man diverts attention from the real issue.

metanola

the qualification of a statement to either diminish or strengthen its hone, as in “She was disturbed -- make that appalled -- by the spectacle.” Traditionally, nay is often a keyword that sets up the shift, but no replaces it in modern usage except in facetious or whimsical writing: “You are the fairest flower in the garden - nay, in the entire meadow.”

narrative

a mode of expression, its intention being to tell a story

paradox

the expression of seemingly contrary ideas that have an underlying truth or coexistence

parody

the close imitation of style, usually exaggerating the features of the model for comedic effect

pedantic

overly scholarly, academic, or bookish (connotation usually negative)

point of view

the perspective from which the text is expressed (1st - the voice is a part of the action, usually “I, me, my, mine” pronouns; referring to the audience, often with the pronouns “you, your, yours”; written/spoken from an outside perspective “he, she, it, they”

polemic (polemical)

one who argues with hostility and generally does not concede opposing opinions have merit

pun

a humorous play on the multiple meanings of a word or words: “You can tune a fiddle, but you can’t tuna fish--unless you’re a bass player.”

refutation

working to prove an argument false

rhetoric

the art of effective or persuasive communication

rhetorical appeals

techniques used to persuade an audience (logos: logic, reasoning, rhetorical appeal pertaining to the content of the message; pathos: a quality that arouses emotions (especially pity or sorrow), the rhetorical appeal concerned with how to reach an audience emotionally; ethos: rhetorical appeal in which the author/speaker establishes trustworthiness of the audience, credibility

rhetorical question

a question asked solely to produce an effect and not to elicit a reply, as in “What is so rate as a day in June?”

satire

a work that reveals a critical attitude toward some element of human behavior by portraying it in an extreme way, often through the use of humor, and generally intended to point out a flow and affect a change

sentential (conjunctive) adverbs

these single words or brief phrases emphasize the thought they precede, interrupt, or - rarely - follow. examples: however, naturally, no doubt, and of course - and, in informal writing, phrases such as “you see.”

syllogism

a logical argument often expressed in this typical form: “All A is C; all B is A; therefore all B is C.”

symbol

an object or action that is what it is and also takes special significance for literary or rhetorical effect

theme

what an artistic work suggests about life

thesis

the expression of the author’s point, meaning, or position

tone

the author’s attitude

transition

a word, phrase, or clause that links different ideas or paragraphs

understatement

a statement that is restrained in ironic contrast to what might have been said

wit

the use of language that surprises and slights; it may involve particularly perceptive, humorous, or ingenious thoughts expressed through great verbal power

alliteration

the repetition of sounds, usually initial consonants in neighboring words: “She sells sea sells by the sea shore.”

anaphora

a repetition of a word or of words at the beginning of two or more successive classes: “I came, I saw, I conquered.”

antimetabole/chiasmus

repetition of words in reverse order (ask not what your country can do for you, ask what you can do for your country)

antistrophe (epistrophe)

repetition of a word or phrase at the close of successive clauses: “You said he was late - true though. You said he was not prepared - true though. You said he did not defend his statements - true though.” “I swear to tell the truth, the whole truth, and nothing but the truth.” “This nation, under God, shall have a new birth of freedom - and that government of the people, by the people, for the people…”

antithesis

opposition, or contrast, of ideas or words in a parallel construction: “Many are called, but few are chosen.” “We shall support any friends, oppose any foe.”

asyndeton

absence of conjunctions: “We cannot dedicate, we cannot consecrate, we cannot hallow this ground.”

inversion

the reversal of the normal order or words for rhetorical effect “shouts the politician”

loose sentence

opposite of a periodic sentence, a sentence type in which the most important idea is expressed first, with dependent grammatical units following often conveying informality and a more conversational feel: “He might consider paying the higher fees at a private university, if the teacher/student ratio is small, the teachers are highly qualified, and the job placement rate is high.” “You can pass all your classes with good study habits and good attendance.” “He decided to major in science, even though he really wanted to study art, philosophy, and religion.

parallelism

the framing of words, phrases, or clauses to provide structural similarity and symmetry

periodic sentence

opposite of a loose sentence, a sentence in which critical meaning comes only at the end (at a period); in this sentence type, the important independent clause is preceded by dependent phrases or clauses (its effect is often more formal and adds emphasis and variety) ex: “In spite of heavy snow and cold temperatures, the game continued.” “With low taxes, beautiful views and a mild climate, this city is a great place to live.”

polysyndeton

an insertion of conjunctions before each word/phrase in a list: “My fellow students read and studied and wrote and passed. I laughed and played and talked and failed.”

repetition

speaking or writing something again for rhetorical effect

syntax

the way an author arranges words and phrases into sentences

zeugma

a use of word(s) in a grammatically similar way that produce different meanings: “My teeth and ambition are bared - Be prepared!” “When you open a book, you open your mind.” “Now the trumpet summons us again-not as a call to bear arms, though arms we need; not as a call to battle, though embattled we are-but a call to bear the burden of a long twilight struggle…”