Prosocial behaviour
Actions that are more beneficial to others and have positive outcomes, where intentions matter.
Altruism
A motive to increase another's welfare without conscious regard for one's own interests.
Egoism
The belief that self-interest is the primary or only motivator of human actions, explaining social behaviors like reciprocity and cooperation.
Evolutionary perspectives on helping
The idea that helping behavior is an inherent, genetic trait that has evolved over time and is passed down from generation to generation, seen as beneficial for survival.
Mechanisms for overcoming selfishness
kin selection, direct reciprocity, indirect reciprocity, group selection
Social responsibility norms
The belief that people will help those who are dependent on them, influenced by factors such as gender and collectivist culture.
Norms of reciprocity
The idea that we invest in others and expect dividends, with individuals who cannot reciprocate potentially feeling demeaned by accepting aid, especially those with high self-esteem. Cultural differences also affect how people respond to this.
Social exchange theory
The theory that motivates us to help, suggesting that we help those who have helped us.
Bystander effect
The phenomenon where an individual is less likely to help someone in distress when there are other people present.
cost benefit analysis
suggests that ppl implicitly weigh the costs and benefits of helping; human interactions are transactions that aim to maximize one’s rewards and minimizes one’s costs
bystander intervention
interpreting the situation/ambiguity of the situation, evaluation apprehension, diffusion of responsibility, perceived risk