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Alitteration
To focus the readers attention on a specfifc point / idea.
Allusion
To connect with audience based on shared knowledge
Antithesis
To put two contrasting ideas together to highlight a difference.
Anaphora
To build rhythm that makes a point clear and easy to remember.
Anecdote
To make a point, make a idea easier to understand or provide context,
Anthropomorphism
To make an idea or point easier to understand, or provide context.
Call to Action
To inspire / motivate people to become active participants.
Claim
To clearly and concisely present the authors side of an argument.
Climax
To evoke an emotional response.
Closing
To politely end a letter.
Closure
To provide a satisfying resolution.
Colloquial Language
To create authenticity and a sense of realism.
Concession
To build trust and credibility by showing you can be fair.
Connotation
To develop a certain feeling / mood.
Dialect
To provide geographic and social context.
Emotional Appeal
To persuade by producing an emotional reaction.
Ethical Appeal
To persuade using credibility.
Euphemism
To remain respectful when discussing sensitive topics.
Exposition
To draw the reader into the narrative
Flashback
To reveal backstory, create anticipation, or develop character.
Fore-shadowing
To create anticipation about what is to come.
HyperBole
To emphasize an important idea.
Idiom
To provide authenticity or make a point.
Imagery
To create mood or atmosphere or highlight an important idea.
Irony
To create a contrast to make a point.
Jargon
To communicate quickly and clearly (but may exclude outsiders).
Juxtaposition
To deepen meaning, create irony, build emotion.
Logical Appeal
To persuade and audience by using reason and objective evidence.
Metaphor
To efficiently draw attention to an idea.
Mood
To establish emotional context or the setting.
Onomatopoeia
To emphasize an idea.
Oxymoron
To emphasize an idea.
Pacing
To create tension or suspense.
Paradox
To encourage reflexion on a deeper truther or complex reality.
Parallel structure ( parallelism )
To keep writing clear and easy to read and draw attention to ideas.
Personification
To draw attention to an idea.