COMMUNITY PHARMACY DEVELOPING COMPETITIVE ADVANTAGES

Pneumonia

is an infection that inflames the air sacs in one or both lungs. The air sacs may fill with fluid or pus (purulent material), causing cough with phlegm or pus, fever, chills, and difficulty breathing

Hepatitis B

an infectious disease caused by the hepatitis B virus that affects the liver.

National Health Insurance Act of 2013

a law

that expands the national health insurance scheme,

PhilHealth

end of June 2013, President Benigno Aquino III

National Health Insurance Act of 2013

Pneumonia

principal cause of

vaccine-preventable death.

“PEGASSIST Easy Access Plan

Program helps the patients receive peg-interferon alfa-2a medication at a

discount of up to 52%.

COST LEADERSHIP

the objective is to become

the lowest-cost producer. This is achieved through large-scale production where companies can exploit economies of scale

DIFFERENTIATION

company’s products or services are differentiated from that of its competitors.This can be done by delivering high-quality products or services to customers or innovating products or services.

DIFFERENTIATION

If a company is able to differentiate successfully, the company would be able to set a premium price on its products or services.

Cost-focus

Lowest-cost producer in a narrow

market segment

Differentiation-focus

Differentiated

products/services in a narrow market segment

Cost-focus

Differentiation-focus

The focus strategy also has two variants;

PRODUCT

Quality

PRODUCT

Image/Branding

PRODUCT

Features/Variants/Mix

PRODUCT

Support/Customer service

PRODUCT

Use occasion

PRODUCT

Availability

PRODUCT

Warranties.

PROMOTION

Marketing communications Personal promotion

PROMOTION

Sales promotion

PROMOTION

PR

PROMOTION

Branding

PROMOTION

Direct marketing

PRICE

Positioning

PRICE

Discounts

PRICE

Credit/Payment methods

PRICE

Free or value-added elements.

PLACE

Trade channels and industry conferences Sales support

PLACE

Channel number

PLACE

Segmented channels.

PEOPLE

Individuals on marketing activities

PEOPLE

Individuals on customer contact Culture/image

PEOPLE

Training and skills

PEOPLE

Remuneration

PROCESS

Customer focus

PROCESS

Business-led

PROCESS

IT-support

PROCESS

Design features

PROCESS

Research and development.

PHYSICAL EVIDENCE

Online experience

PHYSICAL EVIDENCE

Product packaging

PHYSICAL EVIDENCE

Sales/staff contact experience of brand

Advertising

is the attempt to influence the buying

behavior of a customers or clients with a persuasive selling message about products and/or services.