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Social cognition
Understanding other people depends on accurate information
Attributions
explanations for events or actions
Personal attributions
explanation based on people’s internal characteristics
Situational attributions
explanations that refer to external events
Fundamental attribution error
tendency to overemphasize personality traits and underestimate situational factors in others’ behavior
Actor/observer bias
When interpreting our own behavior, we tend to focus on situations. When interpreting other people’s behavior, we tend to focus on personal attributes
Stereotype
Belief that certain attributes are characteristic of members of a particular group - can be positive or negative
Prejudice
Negative feelings, opinions, and beliefs associated with a stereotype
Discrimination
The inappropriate and unjustified treatment of people as a result of prejudice
Subtyping
When we encounter someone who does not fit a stereotype, we may put that person in a special category rather than change the stereotype
Self-fulfilling prophecy
Tendency for people to act in ways that bring about the very thing they expect to happen
Ingroup/outgroup bias
Those groups that we belong to are ingroups, and those that we do not belong to are outgroups
Ingroup favoritism
we think people in our group are better
Attitudes
People’s evaluations of objects, events, or ideas that don’t always predict behavior
Simple attitude
behavior is consistent with attitude
Complex attitude
behavior is not consistent with attitude
Mere exposure effect
increase in liking due to repeated exposure E.g. your neighbor is a clown
Conditioning
E.g. your neighbor is a clown who works at a children’s hospital
Social Exposure
E.g. your neighbor who is a clown often says hello and acts friendly toward you
Explicit attitude
An attitude that a person is consciously aware of and can report
Implicit attitude
An attitude that influences a person’s feelings and behavior at an unconscious level
Implicit Association Test (IAT)
Measures how quickly a person associates concepts or objects with positive or negative words
Cognitive dissonance
Uncomfortable mental state due to a contradiction between two attitudes or between an attitude and a behavior
Insufficient justification
We change our beliefs
Justification of effort
We justify our actions
Persuasion
active and conscious effort to change an attitude
Source
who is persuading
Content
what are they trying to persuade you to believe
Receiver
the target of a persuasive message
Central route
uses high elaboration—people pay attention to the arguments and consider all the information in the message
Peripheral route
uses low elaboration—people minimally process the message
Social facilitation
When the mere presence of others enhances performance
Social loafing
The tendency for people to work less hard in a group than when working alone
Deindividuation
State of reduced individuality, self-awareness, and attention to personal standards in a group
Risky shift
Groups make riskier decisions than individuals
Group polarization
If most group members are somewhat cautious, then the group becomes even more cautious
Groupthink
prioritization of consensus over conflict
Conformity
altering behaviors and opinions to match those of other people or to match other people’s expectations
Normative Influence
informed, you know better but conform to fit in
Informational Influence
clean slate, take reviews from others to inform your choice
Door in the face technique
Following up an extravagant request with a reasonable one such that the guilty subject complies
Obedience
Factors that influence people to follow the orders given by an authority
Aggression
Any behavior that involves the intention to harm someone else
Frustration-aggression hypothesis
The more frustrated we feel, the more likely we are to act aggressively
Prosocial behaviors
acting in ways that benefit others, offering assistance or doing favors, paying compliments or resisting the temptation to insult another person
Altruism
Providing help when it is needed, with no apparent reward for doing so
Bystander apathy
The failure to offer help to people in need
Four major reasons bystander apathy happens
Bystanders expect other bystanders to help
We fear making social blunders in ambiguous situations
We are less likely to help when we are anonymous and can remain so
Deciding whether to help involves weighing two factors