Sports development events and initiatives

How do initiatives contribute to sports development?

• increase participation in a particular sport

• promoting participation for specific target groups

• developing talent that could help elite sport

• supporting social policy by promoting health or reducing crime

Give examples of initiatives.

Chance to Shine

Swim 21

Kickz

This Girl Can 

The Great British Tennis Weekend

Couch to 5K

How do events contribute to sports development?

• Raise awareness of the sport because they are on television

• Increase participation and consequently, talent levels

• Promote positive sporting values

• They create role models which inspires people to take part

• Educate people on the rules and regulations of the sport

Give examples of events.

Wimbledon 

North West Counties Football League 

Football World Cup 

Champions League 
The Ashes 

Europa League 

London Marathon 

British Swimming Championships 

Olympic Games 

Tour de France 

Leeds League Basketball

The Six Nations 

F.A. Cup 

North West Championship Netball 

Leeds Combination Football League 

What are the four categories of sporting events?

1. International 

2. National 

3. Regional 

4. Local

Give examples of international events.

Wimbledon

Football World Cup

Champions League

The Ashes

Europa League

London Marathon

Olympic Games

Tour de France

Six Nations

Give examples of national events.

British Swimming Championships

F.A. Cup

Give examples of regional events.

North West Counties Football League 

North West Championship Netball

Give examples of local events.

Leeds League Basketball 

Leeds Combination Football League 

What are the purposes and aims of sports development initiatives and events?

• Target specific areas 

• Meet social needs 

• Meet government targets 

• Raise public awareness

What is the scale of sports development initiatives and events?

• International e.g. Olympic Games

• National e.g. This Girl Can

• Regional

• Local e.g. Local Councils offering free swimming

What are the organisations involved in sports development initiatives and events?

• International organisations e.g. IOC and FIFA

• National Governing Bodies e.g. FA or the LTA

• Partnerships between other organisations such as Sport England, Youth Sports Trust, Local Councils

• Voluntary sports clubs e.g. local football club

How are sports development initiatives and events funded?

• Government funding

• National Lottery (may be through Sport England)

• National Governing Body

• Sponsorship (from organisations or companies)

• Charities

How long do sports development initiatives and events last (duration)?

• One off events e.g. major sporting events like the Olympics or World Cups which promote worldwide sport.

• Longer term events such as the School Games which has been running since 2006.

How are sports development initiatives and events promoted (methods of promotion)?

• Advertising- done through media sources e.g. TV, newspapers, radios, depending on the size of the initiative or event.

• Social media

• Posters

• Role models