Drawings that one can perceive in different ways by reversing figure and ground.
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perceptual set
a readiness to perceive a stimulus in a particular way
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inattentional blindness (or change blindness)
failure to notice an obvious change in visual environment
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feature analysis
the process of detecting specific elements in visual input and assembling them into a more complex form
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bottom-up processing
the analysis of the smaller features to build up to a complete perception
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top-down processing
the use of preexisting knowledge to organize individual features into a unified whole
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subjective contours
Perceived contours that do not exist physically. We tend to complete figures that have gaps in them by perceiving a contour as continuing along its original path.
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phi phenomenon
the illusion of movement created by presenting visual stimuli in rapid succession
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closure
the tendency to complete figures that are incomplete
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similarity
the tendency to perceive things that look similar to each other as being part of the same group
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simplicity
viewers tend to organize elements in the simplest way possible
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continuity
the tendency to perceive things as simply as possible with a continuous pattern rather than with a complex, broken-up pattern
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distal stimuli
Stimuli that lie in the distance (that is, in the world outside the body).
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proximal stimuli
The stimulus energies that impinge directly on sensory receptors.
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depth perception
ability to judge distance and three-dimensional relations
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binocular cues
depth cues, such as retinal disparity and convergence, that depend on the use of two eyes
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retinal disparity
a binocular cue for perceiving depth by comparing images from the retinas in the two eyes, the brain computes distance—the greater the disparity (difference) between the two images, the closer the object.
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convergence
A binocular cue for perceiving depth; the extent to which the eyes converge inward when looking at an object
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monocular depth
clues about distance based on the image in either eye alone
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motion parallex
the perception of motion of objects in which close objects appear to move more quickly than objects that are farther away
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pictorial depth cues
clues about distance that can be given in a flat picture
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linear perspective
parallel lines appear to converge with distance
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texture gradient
the tendency for textured surfaces to appear to become smaller and finer as distance from the viewer increases
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interposition
if one object partially blocks our view of another, we perceive it as closer
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relative size
perception that occurs when objects that a person expects to be of a certain size appear to be small and are, therefore, assumed to be much farther away
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height in plane
distant objects appear higher in a picture
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light/shadow
Nearby objects reflect more light to eyes. Given two identical objects, the dimmer one seems farther away
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perceptual constancies
tendency to perceive objects as stable and unchanging despite changing sensory info (size, shape, brightness, color)
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visual illusion
involves an apparently inexplicable discrepancy between the appearance of a visual stimulus and its physical reality
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impossible figures
objects that can be represented in 2D pictures but cannot exist in 3D space
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habituation
an organism's decreasing response to a stimulus with repeated exposure to it
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dishabituation
recovery of a habituated response after a change in stimulation
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cognition
the mental activities associated with thinking, knowing, remembering, and communicating
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mental images
representations in the mind of an object or event
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concepts
a mental grouping of similar objects, events, ideas, or people
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fusiform facial area (FFA)
some scientists believe that small portion of brain that recognizes faces
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parahippocampal place area (PPA)
An area in the temporal lobe that contains neurons that are selectively activated by pictures of indoor and outdoor scenes.
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formal concept
a mental category that is formed by learning the rules or features that define it
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natural concept
a mental category that is formed as a result of everyday experience
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problem solving
the process of finding solutions to difficult or complex issues.
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trial and error
A problem-solving strategy that involves attempting different solutions and eliminating those that do not work.
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algorithms
very specific, step-by-step procedures for solving certain types of problems
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heuristics
Mental shortcuts or "rules of thumb" that often lead to a solution (but not always).
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asperger syndrome
A specific type of autistic spectrum disorder characterized by extreme attention to details and deficient social understanding.
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insight
a sudden and often novel realization of the solution to a problem
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intuition
the ability to understand something immediately, without the need for conscious reasoning.
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guiding stage
Perceiving a pattern in the info you're considering, but not consciously; 1st stage of the two stage intuition model
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integrative stage
a representation of the pattern becomes conscious, usually in the form of a hunch or hypothesis
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functional fixedness
the tendency to think of things only in terms of their usual functions; an impediment to problem solving
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mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
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single-feature model
make a decision by focusing on only one feature
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additive model
rating the attributes of each alternative and selecting the one which has the highest sum
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elimination by aspects model
gradually eliminate options whose attributes fail to satisfy a minimum criteria
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probability
likelihood that a particular event will occur
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availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common
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representativeness heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
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perception
the process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events
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transduction
conversion of one form of energy into another. In sensation, the transforming of stimulus energies, such as sights, sounds, and smells, into neural impulses our brains can interpret.
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schema
a concept of framework that organizes and interprets information based on what we already know. They are built from past experiences and help create expectations about the world
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Perceptual set
a mental predisposition to perceive one thing and not another. Tye of readiness to percieve specific aspects of a stimulus based on recent experiences of what you expect to happen.
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cocktail party effect
ability to attend to only one voice among many in distracting environments
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prototype
an original model on which later versions are patterned
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assimilation
interpreting our new experiences in terms of our existing schemas
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accomodation
adapting our current understandings (schemas) to incorporate new information
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priming
the activation, often unconsciously, of particular associations in memory
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framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
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gambler's fallacy
the belief that the odds of a chance event increase if the event hasn't occurred recently
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sunk-cost fallacy
a framing effect in which people make decisions about a current situation based on what they have previously invested in the situation
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creativity
the ability to produce novel and valuable ideas
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divergent thinking
expands the number of possible problem solutions (creative thinking that diverges in different directions)
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convergent thinking
ability to give the correct answer to standard questions that don't require significant creativity
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memory
the persistence of learning over time through the storage and retrieval of information
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encoding
the processing of information into the memory system—for example, by extracting meaning.
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storage
the retention of encoded information over time
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retrieval
the process of getting information out of memory storage
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sensory memory
the immediate, very brief recording of sensory information in the memory system (0.25-3s)
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short-term memory
activated memory that holds a few items briefly, such as the seven digits of a phone number while dialing, before the information is stored or forgotten (20s)
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long-term memory
the relatively permanent storage of information (lifetime)
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George Sperling experiment
Flashed 12 letters on a screen, in four rows of three. Subjects looked at the screen for 1/20th of a second and then had to report however many letters they could remember (on average 4-5).
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Then, Sperling arranged in three rows of four and played a tone (high, medium, or low) which would clarify which row to report.
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This increased accuracy in subjects which proved that all of the letters had been in the subjects short term memory.
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Visual sensory memory/iconic memory
a temporary visual buffer that holds visual information for brief periods of time
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auditory sensory memory/echoic memory
brief memory that is like an echo
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maintenance rehearsal
A system for remembering involving repeating information to oneself without attempting to find meaning in it
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chunking
organizing items into familiar, manageable units; often occurs automatically
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working memory
a newer understanding of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory
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phonological loop
the part of working memory that holds and processes verbal and auditory information
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visuospatial sketchpad
A component of working memory where we create mental images to remember visual information (spacial info)
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central executive
the part of working memory that directs attention and processing
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elaborative rehearsal
a method of transferring information from STM into LTM by making that information meaningful in some way
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procedural memory
a type of implicit memory that involves motor skills and behavioral habits
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episodic memory
the collection of past personal experiences that occurred at a particular time and place
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autobiographical memory
the memory for events and facts related to one's personal life story
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semantic memory
memory for knowledge about the world
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explicit memory
the act of consciously or intentionally retrieving past experiences
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implicit memory
retention independent of conscious recollection
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cluster
A number of similar things grouped together
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semantic network model
model of memory organization that assumes information is stored in the brain in a connected fashion, with concepts that are related stored physically closer to each other than concepts that are not highly related