u3 insight advance

account for

to be the explanation or cause sth

arise from

especially of a problem or a difficult situation to happnen; to start to exist

attribute to

to say or believe that sth is the result of a particular thing

blow it

ruin a situation

boost productivity

to cause the rate at which goods are produced (and the amount produced) to increase

boost profits

to cause an increase in the amount of money that you make in business after paying the costs involved

boost sales

to cause the number of items sold to increase

bring about

to make sth happen

comprehensive policy

a contract of insurance that covers all the possible risks

conduct a survey

to carry out an investigation of the opinions of a particular group of people

conduct market analysis

to study closely the different areas, countries or sections of the population that might buy goods or services

conduct market research

to collect information about what people buy and why

dip

to go downwards or to a lower level

escalate

to become or make something become greater or more serious

fluctuate

to change or vary frequently between one level or thing and another

fritter away

to waste time or money on things that are not important

gain access

to obtain the right to use sth

gain experience

to obtain knowlegde and skill

gain market share

to increase the amount that a company sells or its products or service

give rise to

to cause sth to happen or exist

gradual

happening slowly over a long period, not sudden

hassle

a situation that is annoying because it involves doing sth difficult or complicated that needs a lot of effort

languish

to be forced to stay somewhere or suffer sth unpleasant for a long time

launch a product

to make a product available to the public for the first time

launch an advertising campaign

to start producing a series of adverts in connection with a particular product

launch an investigation

to start an official examination of the facts about a situation, crime, etc.

lead to

to have sth as a result

liability

the amount of money that a person or a company owes

line of products

a type of product

live within your means

to not spend more money that you have

live beyond your means

to spend more money than you receive as income

loss leader

an item that a shop/store sells at a very low price to attract customers

make a deal

especially in business, on particular conditions for buying or doing sth

make a loss

to lose money, especially in business

make a profit

to make money in business, or by selling things, after paying the costs involved

make an impact

to have a powerful effect on sb/sth

make ends meet

to earn just enough money to be able to buy the things you need

manipulate behaviour

to control or influence how people behave

manipulate data

to control or use information in a skilful way to find things or to make decisions

manipulate our minds

to control or influence sb/sth

manipulate public opinion

to control or influence the opinions society have

merchandise

goods that are bought or sold, goods that are for sale in a shop/store

moderate

sth that is neither very good nor very bad

on the breadline

have the lowest level of income on which it is possible to survive

outlet

a shop/store or an organization that sells goods made by a particular company or of a particular type

outstrip rivals

to be faster, better or more successful than sb you are competing against

perpetuate

to make sth such as a bad situation, a belief, etc. continue for a long time

plummet

fall/drop straight down at high speed

point-of-sale

the place where a product is sold

pop-up

designed to only use that location for a short period of time

poverty-stricken

extremly poor; with very little money

purge

getting rid of sth to improve your situation

rocket

to increase very quickly and suddenly

seconds

items sold at a lower price than usual because they are not perfect

set up a company

to create or start a business that makes money by producing or selling goods or services

set up a display

to build an arrangement of things in a public place to inform or entertain people or advertise sth for sale

set up an advertising agency

to create or start a business that provides a service designing and producing adverts on behalf of other companies

sharp

sudden and rapid, especially of a change in sth

significant

large or important, enough to have an effect or to be noticed

slump

fall suddenly

soar

to rise very quickly

splash out on

to spend a lot of money on sth

squander

to waste money, time, etc. in a stupid or careless way

stable

firmly fixed; not likely to move, change or fail

steady

developing, growing, etc. gradually and in an even and a regular way

strapped for cash

having little or not enough money

struggle to make ends meet

to try very hard and find it difficult to earn just enough money to buy the things you need

supplier

a person or company that provides goods

surge

to move quickly and with force in a particular direction

to die for

sth you really want and would do anything to get

trigger

to make sth happen suddenly

tumble

to fall suddenly and in a dramatic way

volatile

likely to change suddenly; easily becoming dangerous

week in, week out

happening every week