Casing a Promised Land

Casing a Promised Land

A work by Bud Goodall that discusses narrative ethnography in organizational communication.

Narrative Ethnography

A method that combines storytelling with ethnographic research to explore lived experiences in organizations.

Organizational Communication

The study of communication processes occurring within organizations and how they affect their functions.

Symbols in Organizations

Elements used by organizations to express meanings, identities, and culture.

The Importance of Stories

Stories are crucial in organizational study for revealing cultures and experiences.

Fieldwork

The collection of information in natural, uncontrolled settings rather than in a laboratory.

Ethnography

A qualitative research method focused on exploring cultural phenomena through direct observation and participation.

Practical Suggestions from Goodall

Advice on crafting vivid, engaging narratives that showcase cultural richness in research.

The Medium is the Message

A concept suggesting that the medium through which information is conveyed influences how the message is perceived.

Mysteries in Organizational Study

The gaps in understanding within organizations that researchers aim to explore and clarify.