Business Enterprise las 1-6 (ai)

(What is the process of studying the market and surroundings to find business opportunities?)

Scanning the business environment

(What do you call listing several ideas then narrowing them down to one most viable, least risky idea?)

Screening and selecting a business opportunity

(What is the term for outside forces like culture, technology, economy, politics, and consumer trends that create opportunities?)

External sources of business opportunities

(What is the term for focusing first on one community or locality when looking for opportunities?)

Localized market scanning

(What is the practice of using laptops, internet, and smartphones to observe markets and digital customer behavior?)

Online or digital external scanning

�(Who is the IT graduate in Makati City looking for business opportunities in Case 1?)

Antonio Castañeda

(What nickname is given to Makati City because of heavy selfie and smartphone use?)

Selfie capital of the world

(What devices generate most internet traffic in Makati in Case 1?)

Mobile devices such as smartphones and tablets

(What behavior describes Makati residents’ long daily use of smartphones for many activities?)

Intensive, multi‑purpose daily smartphone usage

(What projected figure shows the huge smartphone market in Makati by 2025?)

More than 1,000,000 smartphone users

(What device characteristic after about two years creates a repair opportunity?)

Smartphones needing repair or enhancement after around two years of use

(What is the business of providing customers with small wireless internet gadgets?)

Portable Wi‑Fi device business

(What is the business of selling cases, chargers, earphones, and similar phone items?)

Smartphone accessories business

(What is the service business that fixes damaged or malfunctioning phones and tablets?)

Smartphone and tablet repair service

�(Who is the former banker and stay‑at‑home mother in Case 2?)

Maritess Bonifacio

(What do you call home‑based online workers who serve foreign employers remotely?)

Virtual assistants

(What setup lets employers hire online workers more cheaply than in‑office staff?)

Virtual employment or remote freelancing setup

(Which country is described as a major global source of virtual assistants?)

The Philippines

(What is the usual income pattern mentioned for Filipino virtual assistants?)

Hourly earnings for online service work

(What long‑term pattern shows that hiring virtual assistants will keep growing?)

Industry trend of rising and continuing demand for virtual assistants

(What business trains people to work effectively as online freelancers?)

Online freelance or virtual assistant training agency

(What service coordinates placing client advertisements on online platforms?)

Online advertisement coordination service

�(Who is the marketing management graduate studying Baguio City in Case 3?)

Marvin Miranda

(What rule restricts minors from being outside late at night in Baguio?)

Curfew for minors

(What regulation limits the selling or drinking of alcohol at night?)

Liquor ban

(What type of establishments may suffer because of curfew and liquor bans?)

Bars and nightlife establishments

(What kind of shops did Marvin observe as usually full of customers?)

Coffee and tea shops

(What broad customer group does Marvin want to target?)

Youth market

(What external factor category includes curfews and liquor bans?)

Political and legal factors

(What external factor category includes the youth’s preference for coffee and tea shops?)

Consumer preferences

�(What do you call strengths and resources inside the entrepreneur that create opportunities?)

Internal sources of business opportunities

(What internal source includes natural abilities, hobbies, skills, and formal education?)

Talents, hobbies, skills, expertise, or academic background

(What internal source refers to the money or capital an entrepreneur can use?)

Financial capacity

(What internal source refers to the ability to run processes and systems in a business?)

Operational or process capacity

(What internal source involves handling and guiding people effectively?)

Leadership and people management skills

(What internal source includes mindset, values, determination, and drive to do business?)

Entrepreneurial attitude and character

(What internal source refers to clear direction and enthusiasm for business goals?)

Vision and energy

�(Who is the literature graduate and love‑poem writer in Case 4?)

Carl Aquino

(What special writing talent does Carl use for couples?)

Composing personalized love poems

(What did Carl and his friend set up during the college fair on Valentine’s Day?)

Paid love‑poem booth

(What tool did Carl use to lay out and design the poems?)

Desktop publishing software

(What materials did Carl use to present the final printed poems?)

Specialty paper and envelopes

(Which main internal strengths does Carl rely on in his idea?)

Literary talent and creativity with basic publishing tools

�(Who is the fresh accountancy graduate in the family bagoong business in Case 5?)

Ron Valdez

(What traditional Filipino product does Ron’s family manufacture and sell?)

Bagoong or fish paste

(What negative trend is affecting Ron’s family business?)

Declining sales due to stiff competition and weak marketing

(What specific marketing weakness is mentioned about the bagoong product?)

Unattractive or ineffective packaging

(What responsibility did Ron’s parents give him regarding the product?)

Improving and creatively marketing the bagoong

(What is the family’s dream export market for their bagoong?)

Thailand

(What internal strengths does Ron combine for this opportunity?)

Accountancy background and hands‑on experience in family business operationsJ