Langlit advertisement features/techniques

Visual narrative

Visual narratives can encompass graphics/individual images/a series of images/sequences of images created with the intent to tell a story.

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Can help make complex stories easier to understand & deliver a more impactful message. It makes stories as imaginative, modern & relevant for readers as they could possibly be.

Copy

Text/words in the advertisement encouraging the audience to purchase the product.

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Can use pathos to invoke an emotional response in the audience.

Tagline

Memorable catchphrase that leads the advertisement. (for the specific brand, is long term)

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Can gain the audience’s attention & provide the audience with a clear idea of the product’s benefits. Helps differentiate a brand by stating an advantage/benefit they have over others with similar products.

Slogan

Phrase used by a brand for all of its marketing purposes. (for the specific product)

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Attracts attention & helps differentiate a brand, playing an important role in brand positioning. Slogans also facilitate brand recognition since they stick in the audience's minds.

Signature

Use of the brand’s name & logo.

Problem & benefit

Blurring the line between what the audience wants vs what the audience really needs. Convinces the audience of problems they never even knew existed.

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Creates a problem to offer a solution.

Bandwagon effect

The tendency for people to adopt certain behaviours/styles/attitudes simply because others are doing so.

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Everyone seems to be buying the product/the product is the latest rage.

Testimonial

Featuring happy customers using the product:

* A personal story about product satisfaction is more likely to make the audience believe in the product/brand

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Featuring famous people using the product:

* Celebrity endorsement

Association

Products become associated with whatever the audience sees beside the product & whatever values those things represent.