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am, amat
love (amiable)
frater, fratr
brother (fraternal)
ann, enn
year (annual)
Greg
flock (segregate)
Aqu
water (aquarium)
Litera
letter (literacy)
aud, audit
hear (audience)
Loc
place (location)
Capit
head (capital)
loqu, locut
talk (soliloquy)
cent
hundred (century)
Mal
bad (malice)
cred, credit
believe, trust (credibility)
man, manu
hand (manuscript)
dic, dict
say (diction)
mater, matr, metr
mother (maternity)
duc, duct
lead (educate)
mit, miss
send (admit)
fid
faith, trust (fidelity)
mor, mort
death (mortality)
Rhetorical situation
The full set of circumstances that influence how a text is created and received.
Context
The historical, cultural, and social background surrounding the text.
Exigence
The urgent issue or need that prompts the writer to respond.
Occasion
The specific event or moment that triggers the creation of the text.
Purpose
The writer's goal — what they want the audience to think, feel, or do.
Audience
The people the text is intended for — including primary and secondary listeners or readers.
Writer
The person or group creating the text, including their role or persona.
Message
The main idea or viewpoint the writer wants to communicate.
Subject
The topic the text is about — what's being discussed or described.
Persona
The character or role the writer adopts when presenting the text.
Rhetorical Triangle
A model that illustrates the relationship between the writer, audience, and message.
Ethos
Appeal to credibility — showing expertise, trustworthiness, or shared values.
Logos
Appeal to logic — using facts, reasoning, and evidence to support a claim.
Pathos
Appeal to emotion — evoking feelings to persuade or connect with the audience.
Argument
A persuasive discourse resulting in a coherent and considered movement from a claim to a conclusion.
Claim
Also called an assertion or proposition, a claim states the argument's main idea or position.
Claim of fact
A claim of fact asserts that something is true or not true.
Claim of policy
A claim of policy proposes a change.
Claim of value
A claim of value argues that something is good or bad, right or wrong.
Evidence
Support for a claim or argument.
personal experience
Evidence drawn from the writer's own experience.
personal observations
Evidence the writer has seen but not necessarily experienced.
Testimony
An expression of how the writer — or someone the writer is citing — feels about a personal experience or personal observation.
Anecdotes
Evidence drawn from stories about other people that the writer has either observed, been told about, or researched.
Analogies
Evidence that makes comparisons between two unrelated things as a way to clarify one of them.
current events
Evidence drawn from what is happening locally, nationally, and globally. Current events can be interpreted in many ways and may contain bias.
historical information
Verifiable facts that a writer knows from research. This kind of evidence can provide background and context for current issues as well as help establish ethos.
expert opinion
Evidence based on the knowledge of experts whose jobs and/or experiences give them specialized, credible knowledge.
quantitative evidence
Includes things that can be measured, cited, counted, or otherwise represented in numbers — for instance, statistics, surveys, polls, experiment results, and census information.
lines of reasoning
The connections between the claims in the writer's argument and the evidence presented to support them.
Thesis
The connections between the claims in the writer's argument and the evidence presented to support them.
Induction
A logical process of reasoning from particulars to universals, using specific cases in order to draw a conclusion, which is also called a generalization.
Deductive reasoning
A logical process that starts with a general principle or rule and applies it to specific cases to reach a certain conclusion. If the premises are true, the conclusion must also be true.
classical oration (classical argument)
Five
Crazed Rhetoric
Speech or writing that is wild, irrational, or emotionally uncontrolled. It often uses exaggerated or extreme language meant to provoke strong emotions rather than appeal to reason.
verbal irony
When someone says the opposite of what they actually mean, often for humor or sarcasm.
Example: Saying "Great weather we're having" during a thunderstorm.
Situational Irony
When the outcome of a situation is the opposite of what was expected.
Example: A fire station burns down.
Dramatic Irony
When the audience knows something that the characters do not.
Example: In a horror movie, the audience knows the killer is in the house, but the character doesn't.
introduction (exordium)
Introduces the reader to the subject under discussion, typically announcing the subject and purpose, and appeals to ethos to establish credibility.
narration (naratio)
Also known as exposition today, this provides factual information and background material on the subject at hand or establishes why the subject is a problem that needs addressing.
confirmation (confirmatio)
Usually the major part of the text, the confirmation develops the proof through evidence to support the writer's claims.
refutation (refutatio)
A denial of the validity of an opposing argument, often following a concession that acknowledges that an opposing argument may be true or reasonable.
conclusion (peroratio)
Brings the essay to a satisfying close.
rogerian arguments
Based on the assumption that fully understanding an opposing position is essential to responding to it persuasively and refuting it in a way that is accommodating rather than alienating.
toulmn model
Developed by psychiatrist Carl Rogers, Rogerian arguments are based on the assumption that fully understanding an opposing position is essential to responding to it persuasively and refuting it in a way that is accommodating rather than alienating.
backing
Further assurances or data without which the assumption lacks authority.
qualifier
Uses words like usually, probably, maybe, in most cases, and most likely to temper the claim, making it less absolute.
rebuttal
Gives voice to possible objections.
reservation
Explains the terms and conditions necessitated by the qualifier.
warrant
The underlying justification that connects the evidence to the claim.
Transitions
Words that signify a change in thought while keeping writing cohesive. Common transition words include therefore, because of this, and for instance.
Trope
Artful diction; from the Greek word for 'turning,' a figure of speech such as metaphor, simile, hyperbole, metonymy, or synecdoche.
Narration
A method of development that tells a story or recounts a series of real
Cause and Effect
A method of development that relies on an analysis of the causes that lead to a certain effect or, conversely, the effects that result from a cause.
Comparison and Contrast
Juxtaposing two things to highlight their similarities and differences. It is useful in explaining distinctions that differentiate between two seemingly similar concepts or ideas.
Definition
A method of development that conveys details about a concept, an event, or an object to advance an argument.
Description
A method of development that evokes the senses by painting a picture of how something looks, sounds, smells, tastes, or feels.
Counterargument
An opposing viewpoint that challenges the writer's position.
Thesis Statement
A sentence that clearly expresses the main idea or claim of a text.
Absolute Statements
Claims that express something as completely true or false,. They use words like always, never, everyone, or no one.
Closed Thesis
A thesis that previews specific points the writer will discuss.
Open Thesis
A thesis that states the main idea without listing all supporting points.
Counterargument Thesis
A thesis that includes a counterargument and refutes it within the claim.
Topic Sentences
Sentences that introduce the main idea of each paragraph.
Line of Reasoning
The logical path a writer follows to support their argument.
Commentary
Analysis or explanation that connects evidence to the argument.
Diction
The writer's choice of words and their effect.
Syntax
The arrangement of words and sentence structure.
Coherence
The clarity and logical flow of ideas in a text.
Rhetoric
The art of using available means of persuasion to achieve a purpose.
Style
The sum of a writer's choices (diction, syntax, and conventions) that create effect and meaning.
Tone
The writer's attitude toward the subject and/or audience.
Denotation
A word's literal, dictionary meaning.
Connotation
The associations or feelings a word carries beyond its literal meaning.
Imagery
Language that appeals to the senses to create vivid impressions.
Figurative Language
Nonliteral language (e.g., metaphor, simile, personification) used to convey ideas and effects.
Rhetorical Question
A question asked for effect rather than to receive an answer.
Hyperbole
Deliberate exaggeration for emphasis or effect.
Understatement
Deliberately presenting something as less important or serious than it is.
Scheme
An artful arrangement of words or syntax.