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Alliteration
Repetition of initial consonant sounds
Allusion
A reference to another work of literature, person, or event
Amplification
A figure of speech that repeats a word or expression while adding more detail to it in order to emphasize something.
Analogy
Comparison of two things or abstract ideas.
Anaphora
The repetition of a word or phrase at the beginning of successive clauses.
Anadiplosis
Figure of repetition that occurs when the last word or terms in one sentence, clause, or phrase is/are repeated at or very near the beginning of the next sentence, clause, or phrase.
Anastrophe
Inversion of the usual, normal, or logical order of the parts of a sentence. Purpose is rhythm or emphasis or euphony. It is a fancy word for inversion.
Anecdote
A short and amusing or interesting story about a real incident or person.
Antithesis
Two ideas that sharply contrast with each other and are juxtaposed in a parallel grammatical structure.
Asyndeton
The omission of conjunctions between coordinate phrases, clauses, or words.
Chiamus
A statement consisting of two parallel parts in which the second part is structurally reversed. Eg ask not what your country can do for you; ask what you can do for your country.
Diacope
Repetition of a word or phrase after an intervening word or phrase.
Distinctio
Elaborating on the definition of a word to make sure there is no misunderstanding.
Eponym
Using a famous person's name to convey an idea.
Ethos
Speaker's appeal to ethics and credibility.
Expletive
Figure of emphasis in which a single word or short phrase, usually interrupting normal speech, is used to lend emphasis to the words on either side of the expletive.
Hyperbole
Exaggerated statements or claims not meant to be taken literally.
Hyperphora
Asking and answering your own question
Litotes
A form of understatement that is used to "soften" the meaning of a word.
Logos
An appeal based on logic or reason
Meiosis
A euphemistic figure of speech that intentionally understates something or implies that it is lesser in significance or size than it really is.
Mesodiplosis
Repetition of the same word or words in the middle of successive sentences.
Parallelism
Phrases or sentences of a similar construction/meaning placed side by side, balancing each other.
Pathos
Appeal to emotion.
Polysyndeton
Repetition of a conjunction between each word or phrase in a list.
Symploce
Repeating words at both the beginning and the ending of a phrase.
Tricolon
A series of three parallel words, phrases, or clauses
Varied sentence length
Contrasting long sentences with short ones, for effect and emphasis.