ICT Project Maintenance on Facebook

Page Views

This metric shows the total number of times each section of your Facebook page has been viewed by visitors.

Reviews

In this section, administrators can view the feedback provided by users in the form of star ratings and written comments, which can be crucial for assessing public perception and satisfaction with the page.

Actions on Page

This metric captures all the various interactions visitors make on your page, including clicks on contact information, website links, or directions, providing insights into user behavior and preferences.

Post Engagement

This term refers to detailed analytics on each piece of content posted, tracking how many people interacted with the post through likes, shares, and comments, which can help in understanding what type of content resonates most with the audience.

Event

This analytics feature helps page managers understand how successful the events they create on their page are by showing data on how many people engaged with the event and what sort of responses it elicited.

Videos

This tracks the performance of uploaded video content by detailing how many times it was watched, the average length of time viewers stayed, and how they interacted with it, which is essential for video content strategy.

People/Audience

This provides demographic information about the people who follow or interact with your page, such as their age, gender, location, and preferred language, which can be used to tailor content more effectively to the audience's needs.

Messages

This section measures the effectiveness of communications handled through Facebook Messenger, providing metrics on how quickly and effectively messages are responded to, which is key for maintaining good customer relations.

Orders

This part of Facebook Insights allows page managers to monitor the details of transactions made directly through the page, including the number of orders and product performance, which is critical for pages that engage in direct sales.

Overview

This is a summary dashboard that provides an at-a-glance view of key performance indicators like recent post reach, page engagement, and the effectiveness of recent promotions, which is useful for quick assessments of page activity.

Promotions

This section shows the results of paid marketing campaigns, detailing how effectively the ads have reached their intended audience and the actions that viewers took after seeing the advertisements.

Followers

This feature provides a detailed report on the growth or decline in the number of people who have decided to follow your page, including trends and demographic breakdowns of new followers, which helps in strategic planning for audience engagement.

Likes

This metric indicates the total number of likes received by your page and its posts over a specific period, helping to gauge the popularity and approval of the content shared with your audience.

Reach

This represents the total number of unique users who have seen any content from your page, whether it was a post, video, or ad, including both organic and paid distributions, which is vital for understanding the extent of your page's visibility.

Engagement

This metric provides insights into how visitors interact with your page's content, including how they react to posts, videos, or ads, and is a key indicator of how engaging and compelling your digital presence is.

Short Answer

A question that can be answered in a short text.

Paragraph

A question that can be answered in a long text.

Multiple Choice

A question that can be answered by only one answer in a set of options.

Checkboxes

A question that can be answered with multiple answers in a set of options.

Dropdown

Similar to a multiple-choice question but the options are revealed in a drop-down list.

File upload

Allows the person answering the form to upload a file.

Linear Scale

A question that can be answered with a numerical range (e.g., 1-5, 1-10)

Multiple Choice Grid

A question that contains sub-questions with similar options.

Checkbox Grid

similar to the ___ but the answer can be more than one.

Date

A question that can be answered with a specific date.

Time

A question that can be answered with a specific time.

Phishing/Spoofing

The act of sending multiple emails to multiple users in hopes of having a number of them clicking on the links or malwares attached to the email.

Blackmail/Extortion

The act of using the Internet to threaten or damage someone’s reputation to extort money or anything else of value.

Hacking

The act of obtaining unauthorized access to data from a computer network.

Sports Betting

The act of wagering on any sports event on the Internet.

Non-Delivery of Merchandise

The act of devising a scheme wherein a culprit posts an item or service for sale on the Internet and once the transactions have been done, does not really give the item or service.

Electronic Harassment

The act of anonymously using the Internet to harass, abuse, threaten, or annoy other people.

Child Pornography

The act of using the Internet to show ___. This act is highly punishable by law.

Prostitution

The act of using the Internet to engage in prostitution.

Drug Trafficking

The act of selling illegal substances by using the Internet.

Criminal Copyright Infringement

The act of piracy mainly for financial gain.

Encryption

The process of converting raw data into code.