ambot
campaign
involves planned activities to achieve a goal within a set timeframe, using channels like advertising, social media, events, and community engagement to reach the target audience.
advocacy
involves promoting a cause or idea to influence decision-makers or the public, sometimes with ongoing efforts aimed at bringing about social or policy change, without always adhering to a specific timeframe.
advocacy-campaign
is an organized effort to promote a cause or idea and influence people or policies. it combines advocacy methods with campaign strategies to achieve specific goals within a set time.
features of a persuasive material
modal verbs, emotive language, rhetorical questions, experts, involving the readers, association, evidence
jargon
used by a group or profession; specialized terms
research
process of systematic inquiry that entails collection of data and information
abstract
brief overview of a research study, we can know the content of the research, only made after the research study
conceptual framework
written or visual representation that explains the study variables and their relationships with each other
concepts
these are building block of theories
control group
in experiments, it is the one that does not get the treatment.
data
factual information (as measurements or statistics) used as a basis for reasoning, or calculation
delimitation and scope
where you clearly state what your research aims for. refer to defining the boundaries or limits of a project or study.
deductive reasoning
a logical approach where you progress from general ideas to specific conclusions
dependent variable
variable being measured or tested in the experiment
experimental group
is the group that receives the variable being tested in the experiment
hypothesis
a statement of expectation or prediction that will be tested by research, can be proven true or false.
null hypothesis
is a statement that suggests there is no relationship or no significant difference between certain variables or factors in a study or experiment
independent variable
a variable that stands alone, it isn’t changed by the other variables. cannot be changed at all or influenced.
inductive reasoning
a method of drawing conclusions that involve making generalizations based on specific observations or evidence. moves from specific instances to a broader conclusion
introduction
it presents the background information, scope, and focus of the research paper
plagiarism
appropriation of another person’s ideas, processes, results, or words without proper credit
principle investigator
an individual responsible for the preparation, conduct, and administration of a research. one who oversees the research.
mnemonic devices
is a memory aid or technique designed to help remember information, such as a list, sequence, or concept. can take various forms, including acronyms, rhymes, songs, visual imagery, or associations.
examples of mnemonics
ROYGBIV and PEMDAS
research subject
participant in a research, either as a recipient of a test item
research design
game plan or method for finding out what you want to know
theory
general explanation about a specific behaviour or set of events that is based on known principles and serves to organize related events in a meaningful way
reference
sources used in the research and are in alphabetical form
definition
statement that explains and describes a certain general idea
technical definition
refers to the aspect of explaining or describing any technical terms or terminologies. could be used in expanding the vocabulary since most of these terms are explained in an exact manner.
operational definition
is more on the application of the word.it is used in defining the terms of a process. gives an obvious, precise, and communicable meaning to a concept that is used to ensure comprehensive knowledge of the idea by specifying how the idea is measured and applied within a particular set of circumstances.
conjunctive adverbs
are words that connect clauses or sentences and show the relationship between them. serve as transitions between ideas, indicating how one idea relates to another
addition conjunctive adverbs
adverbs that indicate the addition of information or ideas: moreover, furthermore, also, in addition, besides, additionally
contrasting conjunctive adverbs
adverbs that show a contrast between ideas: however, nevertheless, nonetheless on the other hand, conversely, whereas, yet,still
cause and effect conjunctive adverbs
adverbs that express a cause-and-effect relationship: therefore, thus, consequently, as a result, accordingly, hence, so
time conjunctive adverbs
adverbs that indicate the timing or sequence of events: meanwhile, afterward, subsequently, thereafter, then, finally, meanwhile, next
comparison conjunctive adverbs
adverbs that are used to show similarities or differences: likewise, similarly, in contrast, compared to, similarly, by comparison
emphasis conjunctive adverbs
adverbs that emphasize a point: indeed, certainly, surely, of course, naturally