Branding

Definition

The strategic process of creating and cultivating a distinct identity, image, and reputation for a product, service, or organization. 

Branding identity

The visual and verbal elements, such as logo, colors, typography, and messaging, that represents a brand’s essence and distinguishing it from its competitors 

Brand Image

The perception or mental picture that consumers have of a brand, formed by their experiences, interactions, and associations with the brand.

Brand positioning

The strategic process of defining how a brand is distinctively positioned in the minds of target consumers relative to competitors, based on key
attributes and benefits.

Brand equity

The intangible value and strength of a brand, including its reputation, recognition, loyalty, and perceived worth, which can influence consumer behavior and financial performance.

Brand personality

The characteristics and traits attributed to a brand, shaping its tone, style, and emotional connections with consumers.