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Quantitative data
numerical and estimates of frequency/association
Quantitative Summary
Structured instruments
Pre-specified variables
Deductive theory-testing
Sampling for representativeness
Internal/External validity, precision, power
Qualitative Summary
textual/visual data; meanings and processes
interviews/FG/observation; evolving protocols
indictive theory-building
purposeful/theoretical sampling for depth
credibility, transferability
4 reasons to mix methods
Complementarity
Triangulation
Development
Expansion
Complementarity
explain mechanisms behind numerical patterns
add context and voice
Triangulation
corroborate findings across data types
Development
let early phase inform later instruments or sampling
Expansion
broaden scope to cover outcomes and meanings
QUANT→QUAL (Explanatory)
use qual to explain surprising/heterogenous QUANT results
QUAL→QUANT (Exploratory)
use QUAL to generate constructs and hypotheses before measuring at scale
Concurrent (Convergent)
collect both together; compare and integrate at interpretation
What are the possible QUAL follow-ups:
Association between 2024-25 influenza vaccination and influenza infection among adults 65+ in BC.
How of older adults decide about flu vaccination?
What barriers/facilitators shape uptake in different communities
Who else (caregivers, clinicians, pharmacists influences decisions)
QUAL Methods Menu
Interviews
Ethnography/participant observation
Grounded theory; interpretive description; qualitative description
Content or dialogical analysis of texts/media
Always align method with the substance and aim of your RQ
Grounded Theory (aim, how it works, use when, outputs, watch-out)
Aim
generate an explanatory theory from data
How it works
iterative data collection & constant comparison
Open → focused coding;build categories & relationships
Use when
you suspect an underlying process/mechanism you can’t yet name
Outputs
a theoretical model (stages/conditions/consequences)
Watch-outs
requires iterative sampling/analysis; avoid forcing pre-existing concepts
Interpretive Description (aim, how it works, use when, outputs, watch-out)
Aim
produce practice-relevant insights for applied fields
How it works
Purposeful sampling; interviews/observation; inductive, reflexive analysis
Use when
You need an actionable understanding (what matters, for whom, in which contexts)
Outputs
conceptual accounts that inform decisions/guildelines
Watch-outs
Maintain a transparent analytic chain; avoid drifting into mere description
Qualitative Description (aim, how it works, use when, outputs, watch-out)
Aim
Low-inference, faithful summary of experiences in everyday language
How it works
Semi-structured interviews/focus groups; descriptive coding
Use when
You need a clear ‘what is going on’ account (barriers, preferences, experiences)
Outputs
Thematic summaries with representative quotes
Watch-outs
Don’t over-interpret; document steps that ensure credibility
Content Analysis (texts/media)
Aim
Systematically categorize content in documents, posts, transcripts, media
How it works
Develop coding scheme (deductive/inductive); code; count/compare
Use when
You need to map what is present (topics/frames/sentiments) and how often
Outputs
Categories/themes and, optionally, frequencies/plots
Watch-outs
Define codes well; check coder agreement if multiple coder
Dialogical/ discourse analysis
Aim
Examine how language constructs meanings, identities, power relations
How it works
Close reading of language-in-use (word choice, metaphors, narratives)
Use when
You want to understand how an issue is framed, contested, or normalized
Outputs
Interpretive account of discursive strategies and effects
Watch-outs
Ground analysis in context and theory; be explicit about analytic steps
New theory of a process
Quick Chooser: Grounded theory, interpretive description, qualitative description, content analysis, dialogical/discourse analysis
grounded theory
practice-ready insights
Quick Chooser: Grounded theory, interpretive description, qualitative description, content analysis, dialogical/discourse analysis
interpretive description
Clear, faithful summary
Quick Chooser: Grounded theory, interpretive description, qualitative description, content analysis, dialogical/discourse analysis
qualitative description
What appears/how often
Quick Chooser: Grounded theory, interpretive description, qualitative description, content analysis, dialogical/discourse analysis
content analysis
How language constructs meaning/power
Quick Chooser: Grounded theory, interpretive description, qualitative description, content analysis, dialogical/discourse analysis
dialogical/discourse analysis
Validity and Trustworthiness : QUANT
internal and external validity; bias; precision
Validity and Trustworthiness : QUAL
credibility (member checks, triangulation)
transferability (thick description)
Dependability, confirmability (audit trail/reflexivity)
Validity and Trustworthiness : MIXED
align quality criteria to each component and to integration
Integrating Findings (plan integration at design: where will strands connect)
Connect, merge, embed
Connect: build QUAL samples from QUANT subgroups
Merge: joint displays to compare/contrast findings
Embed: use one strand to enrich the other
Ideology
foundational beliefs & assumpotio
Theory
testable set of ideas (including cause-and-effect, or casual pathways/mechansims)
Epidemiology
a set of tools that can be used to test a theory
Nancy Krieger on social epidemiology
explicitly investigating social determinants of population distribution
Eco social premise
that clues to current and changing population patterns of health, including social disparities in health
Embodiment
referring to how humans biologically incorporate social and ecological values
Key aspects on interventions and policies
Specific
Measurable
Actionable & achievable
relevant
time-bound
Modifiable Factor
can be changed at least in theory
Non-modifiable factor
cannot be changed
Intervenable factor
changeable via an intervention
Racism and Racial Discrimination
Racism- a macro-level system in society
Racial Discrimination- interpersonal interaction
Health Inequity: 2 Basic Dimensions
Differences in the level and quality of health between social groups
Differences in the provision and distribution of health services
What are some causes of health differences
Natural
Health-Damaging
Transient advantage
Health damaging behavior
Exposure to unhealthy living
Tendency for sick people
4 Key Methodological Approaches
Laboratory Experiments
Field Experiments
Analysis of observational data
Indicators of discrimination from surveys and records
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