Multimedia

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2nd year 1st sem (1st term exam)

197 Terms

1
multimedia can split up into two words __*___ and .*__
“multi“ “media“
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it means many
multi
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it means the medium of communication
media
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what is the fundamental features of multimedia
interactivity
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it is an application which uses a collection of multiple media sources e.g. text, graphics, images, sound/audio, animation and/or video.
multimedia application
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media elements have been captured in a code that the computer can understand
Digitized
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it is a combination of text, art, sound, animation, and video.
Multimedia
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it is delivered to the user by electronic or digitally manipulated means
multimedia
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a development requires creative, technical, organizational, and business skills
multimedia project
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it is defined a s an online, interactive experience that incorporates two or more media elements including text, graphics, sounds, animation ad video.
web-based multimedia
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communication channels through which news, entertainment, education, data, or promotional messages are disseminated.
media
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12
give the three types of media
Print media

Broadcast media

digital or new media
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multimedia can be used to create more engaging and informative website.
multimedia in web design
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common types of multimedia used in web design include:
Audio, Text, Animation, Video, Images
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the most basic form of multimedia and is used to convey information
Text
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can be used to illustrate concepts or to make a website more visually appealing.
Images
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can be used to tell stories, demonstrate products, or provide educational content.
video
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can be used to add sound effects, music, or narration to a website.
audio
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can create interactive elements or make a website more visually stimulating
animation
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3 when use effectively, multimedia can help to:
increase user management

improve communication

enhance the user experience
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4 tips for using multimedia in web design:
use high-quality media

make sure the media is relevant

use multimedia sparingly

test your website on different devices
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22
people remeber only ___ of what they see
20%
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___ remember of what they hear
30%
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when they see and hear it, they remember ___
50%
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if we includ some interactions, they wil remember ___
80%
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where do we use multimedia?
BPpHSIWiMd

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multimedia in business

multimedia in school

multimedia in home

multimedia in public places

multimedia in internet

multimedia in mobile devices

multimedia in web industry
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this are the guidelines that help educators and instructional designer create effective and engaging learning materials using various media formats.

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it can also help create learning materials that are more engaging and accessible to learners with diverse needs and preferences.
multimedia design principles
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12 principles of multimedia learning

1. coherence principle
2. signaling principle
3. redundancy
4. spatial contiguity principle
5. temporal contiguity principle
6. segmenting principle
7. pre-training principle
8. modality principle
9. multimedia principle
10. personalization principle
11. voice principle
12. image principle
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use only the information that the leaner needs. means simple test and simple visuals that relate directly to the learning topic.
coherence principle
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with an audio narration voiceover, use only graphics on a screen. dont use graphics and textt. add optional closed captioning for learniners taht prefer to read subtitles.
redundancy principle
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show the learners exactly what to pay attention to on the screen. highlight important words and use arrows to point ou significant info.
signaling principle
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keep all realted text and graphics physically close together in your frame. make it easy for learners to understant how text and graphics are related.
spatial contiguity principle
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provide learners with control over their learning by including ‘next‘ buttons and customized video settings. also, make sure learning is segmented into small chunks
segmenting principle
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make use the visuals and audio occur at the same time as opposed to having the voiceover audio play before the visual is shown.
temporal contiguity principle
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instead of having learners begin the course right away, create an introductory guide that teaches the basic definitions, terms and concepts.
pre-training principle
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in voiceover supported learning, try to limit the amount of text used. rely on visual instead. text should be used only for for key definitions, lists, and directions.
modality principle
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keep your message simple and casual. it allows learners feel more comfortable, avoid using overly professional sounding text, or long, complex words.
personalization principle
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avoid using text on screen alone. use relevant visuals instead. be throughful about the visuals you select, making sure they enhance or clarify the information.
multimedia principle
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use audio that was recorded professionaly by human, dont use automated, robotic, computer voice.
voice principle
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use relevant animations and visuals that help reinforce the audio voiceover. Try to limit the amount of talking head scren time by the instructor.
image principle
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primary colors from the basis for all other shades.
color
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what are the three base colors

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describe as our experience of color

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every other color we see consists of a combination of these three colors in varying amounts, brightness, tints, and shades.
magenta, cyan, yellow
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primary colors
red, yellow, blue
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types of color theories
subtractive theory

additive theory
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the ___ , or **pigment** theory deals with how white light is absorbed and reflected off of coloured surfaces.
subtractive
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the ___, or **light** theory deals with radiated and filtered light.
additive
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• Black absorbs most light

• White reflects most light

• Coloured Pigments absorb light and reflect only the frequency of the pigment colour .

• All colours other than the pigment colours are absorbed so this is called subtractive colour theory.
subtractive theory
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what are the primary colors of subtractive theory:
\-cyan

\-magenta

\-yellow

\-black
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subtractive theory is used in __ __and__ ___
printing and painting
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• Black radiates no light

• White (sun) radiates all light

• Video is the process of capturing and radiating light, therefore it uses Additive (Light) Theory not Subtractive (Pigment) Theory.
additive theory
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what are the primary colors of additive theory:
\-red

\-green

\-blue
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T or F

primary colors of light/additive theory ad together to make white colors.
True
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liht/additive theory used in __*,*__ _____, ____, etc.__
\-television

\-theater lighting

\-computer monitors

\-video productions
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it contains higher amounts of reds and yellows
warm colors
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contains higher amounts of blue
cool colors
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T or F

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Increasing an image’s temperature means increasing its orange levels
true
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T or F

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reducing an image’s temperature makes it look colder and less inviting.
true
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a ___ results from adding white to a color
tint
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a ____ when you add black
shade
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it let you create monochrome colors sheme by adding varying levels of white and black to a base color.
tints and shades
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describes the intensity of the color
saturation
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defines the degree to which a color can be described as similar to or different from red, orange, yellow, green, blue, indigo, and violet.
Hue
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also known as **value or ton**e, defines the perceived brightness or a color compared to pure white.
lightness
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what are the 4 kinds of color schemes
  1. monochrome

  2. complementary

  3. analogous

  4. triadic

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color wheel
knowt flashcard image
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this color scheme consist of various tints, shades, and saturation of a single base color.
Monochrome
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are based on two colors from opposite sides of the color wheel
complementary colors
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example of complementary colors
red & green

blue & oranges

Yellow & Violet
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it feature three colors that sit next to each other on the color wheel.
analogous
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T or F

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To make a triadic color scheme, draw an equilateral triangle (a triangle where all three sides are the same length) on the color wheel, and select the three colors at the points of the triangle. This creates a diverse, yet balanced, scheme.
true
true
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this create a diverse, yet balanced scheme.
triadic
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this is the color of passion and energy.

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draws attention like no other color and radiates a strong and powerful energy that motivated us to take action.

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signals in caution and danger.
red
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what do you mean in the word “seeing red“
means feeling very angry
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what is the hexcode of red
\#FF0000
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it represents joy, sexuality, passion, sensitivity, and love
light red
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signifies romance, love, friendship. denotes feminine quality, passivenes
pink
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associated with vigor, willpower, rage, anger, leadership, courage, wrath.
dark red
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suggests stability and denotes masculine qualities
brown
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associated with harvest and fall
reddish-brown
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this is the color of enthusiasm and emotion.
orange
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exudes warmth and joy and is considered a fun color that provides emotional strength. It encourages social communication and creativity.
orange
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what do you mean in “apples and oranges“
means two unlike things
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hex code for orange color
\#FFA500

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orange-red

\#EA5E00
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mean deceit and distrust
dark orange
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corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
red-orange
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evokes the feeling of prestige. the meaning of illumination, wisdom, and wealth (high quality)
gold
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this is the color of happiness and optimism. it is a cheerful and energetic color that brings fun and joy to the world. makes learning easier as it affects the logical part of the brain. boost enthusiasm and confidence.
yellow
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it means to be cowardly and afraid
“yellow bellied“
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hex code for yellow
\#FFFF00

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\#F8ED62

light yellow with orangetint
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it represent caution, decay, scikness, and jealousy
Dull (dingy) yellow
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associated with intellect, freshness, and joy.
light yellow
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it is the color of harmony and health. it is generous and relaxing color that revitat\\lized our mind and body. it gives us hope, prosperity to help us along the way
green
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what do you mean in “green with envy“
means to be very jealous
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hex code for green
\#008000
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associated with ambition, greed, and jealousy
dark green
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can indicate sickness, cowardice, discord, and jealousy
yellow green
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associated with emotional healing and protection
aqua
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traditional color of peace
olive green
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color of trust and loyalty. it has a calming and relaxing effect on our psyche, that give us peace and makes us confdent and secure. it dislikes confrontation and too much attention, but it is an honest, reliable and responsible color and you can count on its support.
blue
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means to appeare unexpectedly
“out of the blue“
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