Multimedia

2nd year 1st sem (1st term exam)

multimedia can split up into two words __*___ and .*__

“multi“ “media“

it means many

multi

it means the medium of communication

media

what is the fundamental features of multimedia

interactivity

it is an application which uses a collection of multiple media sources e.g. text, graphics, images, sound/audio, animation and/or video.

multimedia application

media elements have been captured in a code that the computer can understand

Digitized

it is a combination of text, art, sound, animation, and video.

Multimedia

it is delivered to the user by electronic or digitally manipulated means

multimedia

a development requires creative, technical, organizational, and business skills

multimedia project

it is defined a s an online, interactive experience that incorporates two or more media elements including text, graphics, sounds, animation ad video.

web-based multimedia

communication channels through which news, entertainment, education, data, or promotional messages are disseminated.

media

give the three types of media

Print media

Broadcast media

digital or new media

multimedia can be used to create more engaging and informative website.

multimedia in web design

common types of multimedia used in web design include:

Audio, Text, Animation, Video, Images

the most basic form of multimedia and is used to convey information

Text

can be used to illustrate concepts or to make a website more visually appealing.

Images

can be used to tell stories, demonstrate products, or provide educational content.

video

can be used to add sound effects, music, or narration to a website.

audio

can create interactive elements or make a website more visually stimulating

animation

3 when use effectively, multimedia can help to:

increase user management

improve communication

enhance the user experience

4 tips for using multimedia in web design:

use high-quality media

make sure the media is relevant

use multimedia sparingly

test your website on different devices

people remeber only ___ of what they see

20%

___ remember of what they hear

30%

when they see and hear it, they remember ___

50%

if we includ some interactions, they wil remember ___

80%

where do we use multimedia?

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multimedia in business

multimedia in school

multimedia in home

multimedia in public places

multimedia in internet

multimedia in mobile devices

multimedia in web industry

this are the guidelines that help educators and instructional designer create effective and engaging learning materials using various media formats.

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it can also help create learning materials that are more engaging and accessible to learners with diverse needs and preferences.

multimedia design principles

12 principles of multimedia learning

1. coherence principle
2. signaling principle
3. redundancy
4. spatial contiguity principle
5. temporal contiguity principle
6. segmenting principle
7. pre-training principle
8. modality principle
9. multimedia principle
10. personalization principle
11. voice principle
12. image principle

use only the information that the leaner needs. means simple test and simple visuals that relate directly to the learning topic.

coherence principle

with an audio narration voiceover, use only graphics on a screen. dont use graphics and textt. add optional closed captioning for learniners taht prefer to read subtitles.

redundancy principle

show the learners exactly what to pay attention to on the screen. highlight important words and use arrows to point ou significant info.

signaling principle

keep all realted text and graphics physically close together in your frame. make it easy for learners to understant how text and graphics are related.

spatial contiguity principle

provide learners with control over their learning by including ‘next‘ buttons and customized video settings. also, make sure learning is segmented into small chunks

segmenting principle

make use the visuals and audio occur at the same time as opposed to having the voiceover audio play before the visual is shown.

temporal contiguity principle

instead of having learners begin the course right away, create an introductory guide that teaches the basic definitions, terms and concepts.

pre-training principle

in voiceover supported learning, try to limit the amount of text used. rely on visual instead. text should be used only for for key definitions, lists, and directions.

modality principle

keep your message simple and casual. it allows learners feel more comfortable, avoid using overly professional sounding text, or long, complex words.

personalization principle

avoid using text on screen alone. use relevant visuals instead. be throughful about the visuals you select, making sure they enhance or clarify the information.

multimedia principle

use audio that was recorded professionaly by human, dont use automated, robotic, computer voice.

voice principle

use relevant animations and visuals that help reinforce the audio voiceover. Try to limit the amount of talking head scren time by the instructor.

image principle

primary colors from the basis for all other shades.

color

what are the three base colors

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describe as our experience of color

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every other color we see consists of a combination of these three colors in varying amounts, brightness, tints, and shades.

magenta, cyan, yellow

primary colors

red, yellow, blue

types of color theories

subtractive theory

additive theory

the ___ , or **pigment** theory deals with how white light is absorbed and reflected off of coloured surfaces.

subtractive

the ___, or **light** theory deals with radiated and filtered light.

additive

• Black absorbs most light

• White reflects most light

• Coloured Pigments absorb light and reflect only the frequency of the pigment colour .

• All colours other than the pigment colours are absorbed so this is called subtractive colour theory.

subtractive theory

what are the primary colors of subtractive theory:

\-cyan

\-magenta

\-yellow

\-black

subtractive theory is used in __ __and__ ___

printing and painting

• Black radiates no light

• White (sun) radiates all light

• Video is the process of capturing and radiating light, therefore it uses Additive (Light) Theory not Subtractive (Pigment) Theory.

additive theory

what are the primary colors of additive theory:

\-red

\-green

\-blue

T or F

primary colors of light/additive theory ad together to make white colors.

True

liht/additive theory used in __*,*__ _____, ____, etc.__

\-television

\-theater lighting

\-computer monitors

\-video productions

it contains higher amounts of reds and yellows

warm colors

contains higher amounts of blue

cool colors

T or F

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Increasing an image’s temperature means increasing its orange levels

true

T or F

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reducing an image’s temperature makes it look colder and less inviting.

true

a ___ results from adding white to a color

tint

a ____ when you add black

shade

it let you create monochrome colors sheme by adding varying levels of white and black to a base color.

tints and shades

describes the intensity of the color

saturation

defines the degree to which a color can be described as similar to or different from red, orange, yellow, green, blue, indigo, and violet.

Hue

also known as **value or ton**e, defines the perceived brightness or a color compared to pure white.

lightness

what are the 4 kinds of color schemes

1. monochrome
2. complementary
3. analogous
4. triadic

color wheel

this color scheme consist of various tints, shades, and saturation of a single base color.

Monochrome

are based on two colors from opposite sides of the color wheel

complementary colors

example of complementary colors

red & green

blue & oranges

Yellow & Violet

it feature three colors that sit next to each other on the color wheel.

analogous

T or F

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To make a triadic color scheme, draw an equilateral triangle (a triangle where all three sides are the same length) on the color wheel, and select the three colors at the points of the triangle. This creates a diverse, yet balanced, scheme.

true

this create a diverse, yet balanced scheme.

triadic

this is the color of passion and energy.

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draws attention like no other color and radiates a strong and powerful energy that motivated us to take action.

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signals in caution and danger.

red

what do you mean in the word “seeing red“

means feeling very angry

what is the hexcode of red

\#FF0000

it represents joy, sexuality, passion, sensitivity, and love

light red

signifies romance, love, friendship. denotes feminine quality, passivenes

pink

associated with vigor, willpower, rage, anger, leadership, courage, wrath.

dark red

suggests stability and denotes masculine qualities

brown

associated with harvest and fall

reddish-brown

this is the color of enthusiasm and emotion.

orange

exudes warmth and joy and is considered a fun color that provides emotional strength. It encourages social communication and creativity.

orange

what do you mean in “apples and oranges“

means two unlike things

hex code for orange color

\#FFA500

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orange-red

\#EA5E00

mean deceit and distrust

dark orange

corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.

red-orange

evokes the feeling of prestige. the meaning of illumination, wisdom, and wealth (high quality)

gold

this is the color of happiness and optimism. it is a cheerful and energetic color that brings fun and joy to the world. makes learning easier as it affects the logical part of the brain. boost enthusiasm and confidence.

yellow

it means to be cowardly and afraid

“yellow bellied“

hex code for yellow

\#FFFF00

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\#F8ED62

light yellow with orangetint

it represent caution, decay, scikness, and jealousy

Dull (dingy) yellow

associated with intellect, freshness, and joy.

light yellow

it is the color of harmony and health. it is generous and relaxing color that revitat\\lized our mind and body. it gives us hope, prosperity to help us along the way

green

what do you mean in “green with envy“

means to be very jealous

hex code for green

\#008000

associated with ambition, greed, and jealousy

dark green

can indicate sickness, cowardice, discord, and jealousy

yellow green

associated with emotional healing and protection

aqua

traditional color of peace

olive green

color of trust and loyalty. it has a calming and relaxing effect on our psyche, that give us peace and makes us confdent and secure. it dislikes confrontation and too much attention, but it is an honest, reliable and responsible color and you can count on its support.

blue

means to appeare unexpectedly

“out of the blue“