Comm - Social Media Exam 1

Characteristics of Social Media

type

Media Richness Theory

A scale of intimacy that places methods of communication on a media richness scale based on features of platform or technology

Cues Filtered Out

Technology filters out important and memorable cues between individuals that is important in face-to-face communication

Functional Approach

Assumes communicators seek to develop relationships with other no matter what medium they use

Social Information Processing Theory

CMC can be successful at a lower rate than Ftf because communication cues can be substituted 

Cue Substitutability

Technological Determinism

Emphasizes the features of technology influences certain consequences

Affordance

Defines what actions are possible and determines how an object could possibly be used.

Social Media Feature

Affordance Approach

uses affordances to generalize across platforms, helps studies stay relevant and allow comparisons across platforms

Object-oriented approach

Focusing on one platform (object) at a time in research

Visibility

affords users the ability to make their behaviors, knowledge, preferences, and other things available to other users.

Editability

Can craft and recraft a communicative act before others can view it and is asynchronous

Persistance

If it remains accessible in the same form as the original display after presentation is finished (permanence and reviewability)

Association

Established Connections between individuals and between individuals and content

Social Support

The perception or experience that one is cared for, esteemed, valued, and part of a social network of mutual assistance and obligation

Instrumental Support

tangible assistance

Appraisal Support

Compliments

The displacement hypothesis

The time we spend on social media displaces time we might spend communicating face-to-face

Privacy Calculus

The cost to benefit ration of information sharing on the internet

Frontstage Self

How we are in public areas or with a larger group of people or strangers

Backstage Self

Who we are when we are with those we are most comfortable with and truly like

Impression Management

Hyperpersonal Model

Relationships that form online can actually exceed the closeness of face-to-face relationships

Behavioral Confirmation

we act according to what we believe is true about another person

Identity Shift

Idealized versions of ourselves can influence the way we behave towards a person

Context Collapse

Social Media brings frontstage and backstage people in our lives together, leading to questions about who to perform for

Context obscured by algorithims

Social Media algorithms curate things for users based on formulas creating questions baout who something is for

Self-Concept

set of perceptions that a person has about themselves

Self Concept Origins

Comes form others, self observation, association, roles, and social comparisons

Stability

Does not change much overtime

Biased Scanning

humans have a limited capacity of working memory so we are momentarily salient on certain things, which social media can change

Authentic Self-Presentation

Self-Symbolizing

shaping how you see yourself in addition to how others see you

Self-Construction

Public Commitment

More likely to change if there is more permanence

Temporal affordances

Permanence

Ephemerality

Algorithmic Crystal

multifaceted and reflective ideal that represents identities and interests of people

Social

Reflective

we see parts of ourselves in others online, including our interests and identity

Multifaceted

Not one-dimensional or singularly focused

Dynamic

changes over time by discovering, creating, and removing facets of a persons interests and ideals

Refractive

people “bend” their self-concept in ways where they are able to see themselves in online influencers

Diffractive

breaking parts of a persons self-concepts into constituent parts

Echo Champber

Filter Bubble

90/9/1 Participation

Most user lurk, while some contribute occasionally, and a select few are dominant creators and contributors

Calls to action

Content Production Competence

Content Distribution Competence

Interaction Competence

Influencer Marketing

Using influencers with a specific reach to market products in a targets and authentic way

Affordance that support influence

Bass Forecasting Model

Mass personal Model of Communication

Highly Accessible and high message personalization (broad reach and targeted)

Two- Step flow theory