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base
material resources, means of production, the economy
superstructure
“spiritual”
ideology
a shared set of societal values and beliefs
hegemony
power relations in constant flux
kitsch
visual artifacts judged to have little or no aesthetic
cultural capital
like money, everyone has some access to culture
mass
made by professional designers and artists
popular
made by untrained people for masses
trans-or cross-cultural study
looking for commonalities
Connoisseur
master of taste