Spotlight Effect
We overestimate how much people pay attention to our behavior and appearance
Self-Serving Bias
Our failures are situational (not our fault) BUT our successes are due to our talent
Curse of Knowledge
Once we know something, we assume everyone else does too
Availability Heuristic
We rely on immediate/recent/extreme examples while making judgements
Dunning-Kruger Effect
The less we know, the more confident we are; the more we know, the less confident we are
Anchoring Bias
You heavily rely on the first piece of info introduced when making decisions
Confirmation Bias
We tend to find and remember info that confirms our perceptions
Status Quo Bias
We tend to prefer things to stay the same; change is seen as a loss
Gambler’s fallacy
We think future possibilities are affected by past events
Zero-Risk Bias
We prefer to reduce small risks to zero, even if we can reduce more risk overall with another option
Framing Effect
We often draw different conclusions from info depending on how it’s presented (20% fat v.s. 80% fat free)
Ikea Effect
We place higher value on things we partially created ourselves
Misinformation Effect
Info we learn after an event may interfere with our memory of the original event
Recency Bias
We place more value on more recent info and examples
Temporal Discounting
We favor our present self at the expense of our future self
Loss Aversion
Pain of losing is significantly more powerful than the happiness of gain