Studied by 46 people
Meta Certification - Digital Marketing Associate
Which type of short-form experience is made by creators on Facebook and Instagram?
Reels
How does Facebook help businesses increase sales?
Reach new customers
What are two ways that a social media manager can engage existing Page followers? (Choose 2)
Run Contests & Giveaways
Go Live more oftne
A business wants to reply privately to a customer's
message.
Which two solutions can the business use? (Choose 2)
Facebook Page Inbox
Business Suite
What is an account spending limit?
The overall limit on the amount of money an ad account can spend
After years of advertising on TV, a branding advertiser
wants to start running ads on Facebook. The advertiser
has a TV ad with an emotional message to connect the
brand with customers. The TV ad lasts 30 seconds.
What is the best creative approach to run this
campaign?
Create a 15-second video ad that is vertical with the content used on TV
A brand wants to enhance their company's Instagram
profile to help potential customers remember their
products or services.
Which two best practices should the social media
manager use to create engaging brand content for
Instagram? (Choose 2)
Keep videos short and attract attention early
Use consistent visuals
A brand wants to use a video to reach a wider audience
and generate website visits.
Which of the following options would provide the best
results?
Ad on Facebook
What are two benefits of implementing the Conversations API in addition to the Meta Pixel? (Choose two.)
Reduce cost per action due to increased event matching
Improve measurement of ad performance
After setting up an ads account in Ads Manager, what must an advertiser have before implementing a Meta Pixel?
Website
What can an ad account be charged for on Facebook?
Impressions
Which data protection law was specifically designed to protect children?
COPPA
What is a benefit of using Ads Manager to create ads, rather than boosting a post directly from a business Page?
Create campaigns with multiple ads
Where in Ads Manager can a business select different creative assets for specific placements?
Ad
What is recommended when using multiple creative formats such as image and videos assets in one campaign?
Create all ads within the same ad set, use Advantage+ placements
What is the only level within a campaign where a budget cannot be specified?
Ad
A business wants to generate purchase actions on its website.
Which campaign objective should the business select?
Sales
A fashion ecommerce brand is launching an online personal shopping experience. The retailer wants to share the experience with as many people as possible and encourage them to take advantage of this new offer.
Which two ad objectives are appropriate for this brant? (Choose 2)
Awareness
Sales
An e-commerce company launches a new website. The company wants to build a campaign that generates eCommerce purchases on the site.
Which campaign objective should the company use to accomplish this goal?
Sales
What are the three types of audiences that can be created in Ads Manager?
New audience, Custom Audience, Lookalike audience
Which option is best to reach existing customers?
Custom Audience
Which scenario would further expand an audience’s size?
Adding “or” statements to detailed targeting
A body care brand is launching a new skincare line. In the upcoming campaign, the brand wants to showcase multiple products in one ad, with the ability to lead users to their respective product pages.
Which ad format should the brand use?
Carousel
A shoe company has a collection of pictures from their recent posts and wants to automatically stitch them together to make a video ad.
Which ad format should they use?
Slideshow
Which type of budget should an advertiser select if they know the average amount they are willing to spend on a specific ad set per day?
Daily budget
Which advanced scheduling option is available when a lifetime budget is selected?
Ad set schedule
A business recently started delivering a new campaign that contains multiple ad sets. The total budget is split equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach.
What should the business do to improve delivery?
Turn on Campaign Budget Optimization
An advertiser is using the Awareness objective.
They want to maximize the total number of people who will remember seeing their ads.
Which optimization for ad delivery should they choose?
Ad Recall Lift
An e-commerce business retargets the people who have seen products on its website using the Sales objective and their Catalog on Facebook.
Which KPI should the company use to evaluate campaign success?
Conversions
A window washing company delivers a campaigns to generate sign-ups for its email marketing.
Which metric should the company use to evaluate the success of the campaign?
Leads
What are two benefits of the interconnectivity of the Meta products? (Choose two.)
Optimize ad campaigns by placement type
Manage ad campaigns across platforms from one interface
Which two types of Messenger replies does Meta recommend when a business is unavailable? (Choose 2.)
Instant replies
Away messages
What is the function of the Account Limit setting on Ads Manager?
Limit of spend allowed on an account
Which role can edit payment methods within an ad account?
Admin
An advertiser has five images they want to use together for their target audience to engage with. The advertiser does not want to create new content.
Which ad format should the advertiser choose?
Carousel
An advertiser is launching a new brand and wants to increase brand recognition.
How should the advertiser design their ads?
Introduce brand in the first 3 seconds
Which tools should be used to improve the performance and measurement of a website's ad campaigns?
Conversions API and Meta Pixel
What are two benefits of Conversions API? (Choose
two.)
Optimize ads for actions that happen later in the purchaser's journey
Less susceptible to browser loading errors and ad blockers
An advertiser wants to maximize the reach of its ads in the most cost efficient manner.
Which placement options should the advertiser enable?
Advantage+ placements
Which action is compliant with Meta's Advertising Policies?
Promoting the sale or use of health and beauty products
What is the purpose of Meta's process of hashing user data?
Anonymizes and protects user information
Where can an advertiser create a campaign?
Ads Manager
What is a feature available in Ads Manager that is not available when boosting a post directly from a Page?
A/B testing option
At which levels can an advertiser make changes to ad budgets?
Campaign or ad set level
At what level in Ads Manager would a business choose their ad placements?
Ad set
In Ads Manager, where is ad scheduling enabled?
Ad Set Level
A brand recently launched a new product line and needs to acquire new sales on their website.
Which campaign objective should the brand use?
Sales
A brand needs to create an ad to reach people similar to their website visitors.
Which type of audience should this brand use to accomplish their goal?
Lookalike Audience
What is a Lookalike Audience?
An audience that shares similar characteristics to the advertiser's existing customers
A business has a young audience. It wants to show them ads exclusively on mobile across Instagram and Facebook. The creative team wants these ads to be vertical, engaging and customizable with stickers and text.
Which type of ad should the business use?
Stories
A brand wants to run ads to encourage people to buy their products.
Which Call To Action button should the brand use?
Shop Now
An advertiser who is a wedding photographer wants new leads to fill its calendar over the next year. The goal is to use a single ad to show examples of its work from its past clients, including many pictures and headlines.
Which ad format can the advertiser use to meet these requirements?
Carousel
A beverage company wants to use their brand video and product imagery to drive awareness of their new products in one ad.
Which ad format should the advertiser use?
Collection
A business wants to use a video on Facebook to promote its new product.
What should the business do when creating its video?
Use captions, text, and images so that the video is understood without the use of sound
A small art shop wants to sell its holiday cards online by generating visits to each product page on its website.
Which ad format should the business use to showcase and sell its cards in one ad?
Collection
What will the daily budget spend be when running ads?
The average amount that an advertiser is willing to spend per day over the duration of the campaign
In which scenario should an advertiser use a lifetime budget?
To control overall spend
A business selects the lifetime budget.
What should this business expect to spend?
No more than the set budget
A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad.
Where can this be found?
The Ads tab within Ads Manager in the Amount spent column
Which metric measures the number of times an advertiser's ads were on screen for a target audience?
Impressions
Which two Meta solutions can help a business communicate privately and instantly with its customers? (Choose two.)
Messenger
What are two benefits of the interconnectivity of the Meta products? (Choose two.)
Optimize ad campaigns by placement type
Manage ad campaigns across platforms from one interface
Which two actions should a Page owner take to grow a Page audience and engagement? (Choose two.)
Boost best performing posts to reach a wider audience and connect with potential customers
Create a Group to build an engaged community of current and potential customers
Which two types of Messenger replies does Meta recommend when a business is unavailable? (Choose 2.)
Instant replies
Away messages
An advertiser has five images they want to use together for their target audience to engage with. The advertiser does not want to create new content.
Which ad format should the advertiser choose?
Carousel
How will an ad be labeled in Feed?
Sponsored
You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create?
Meta ad
A new restaurant wants to increase recognition by showcasing what makes the restaurant unique.
Which objective should the restaurant use to reach its business goal?
Awareness
What action would a business want its customers to take if it selects Awareness as its campaign objective?
Recall seeing an ad
Which tools should be used to improve the performance and measurement of a website's ad campaigns?
Conversions API and Meta Pixel
An advertiser wants to maximize the reach of its ads in the most cost efficient manner.
Which placement options should the advertiser enable?
Advantage+ placements
What is the purpose of Meta’s process of hashing user data?
Anonymizes and protects user information
Where can an advertiser create a campaign?
Ads Manager
At which levels can an advertiser make changes to ad budgets?
Campaign or ad set level
At what level in Ads Manager would a business choose their ad placements?
Ad set
In Ads Manager, where is ad scheduling enabled?
Ad Set Level
A retailer plans to host an in-person launch event where attendees receive 30% off orders. In order to determine who may be interested in this offer, the retailer seeks to create a campaign that receives contact information on the Facebook App.
Which advertising objective should the retailer select?
Leads
An advertiser wants to maximize the number of people who see an ad.
Which optimization should this advertiser use?
Reach
A business wants to offer a 20% discount product promotion and its primary goal is to show its ads to the maximum number of people.
Which campaign objective should the business choose?
Awareness
A car manufacturer is releasing a new model. The manufacturer wants to create as many test drives as possible by reaching potential buyers on Facebook and Instagram. The marketing team decides to create a campaign to receive email addresses of potential buyers.
Which campaign objective should the manufacturer use?
Leads
A brand needs to create an ad to reach people similar to their website visitors.
Which type of audience should this brand use to accomplish their goal?
Lookalike Audience
An advertiser who is a wedding photographer wants new leads to fill its calendar over the next year. The goal is to use a single ad to show examples of its work from its past clients, including many pictures and headlines.
Which ad format can the advertiser use to meet these requirements?
Carousel
A business wants to use a video on Facebook to promote its new product.
What should the business do when creating its video?
Use captions, text, and images so that the video is understood without the use of sound
A small art shop wants to sell its holiday cards online by generating visits to each product page on its website.
Which ad format should the business use to showcase and sell its cards in one ad?
Collection
What will the daily budget spend be when running ads?
The average amount that an advertiser is willing to spend per day over the duration of the campaign
In which scenario should an advertiser use a lifetime budget?
To control overall spend
An advertiser wants to forecast results for its traffic campaign using the estimated daily results tool.
Which two predictions can the advertiser make using this tool? (Choose 2)
Links click
Reach
A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad.
Where can this be found?
The Ads tab within Ads Manager in the Amount spent column
Which metric measures the number of times an advertiser's ads were on screen for a target audience?
Impressions
A business published a campaign with a 20 second video using the Awareness objective and the ThruPlay optimization.
What will ThruPlay optimize for?
Increased number of people watching at least 15 seconds of the video
Which Instagram feature allows a business to connect with individuals or groups of people?
Direct
In which two ways can a business engage at scale with its audience through a Facebook Page? (Choose 2)
By creating an event
By creating a group
Where can an advertiser create an Instagram business account?
Instagram settings
A business posts and runs ad campaigns frequently and gets inquiries from people. The business wants to be able to follow up with each person individually and track communications with them.
What is the best tool to use to respond to potential customers?
Inbox to read and respond to messages and posts
What are two main benefits of a Facebook Page for a business? (Choose 2)
Ability to advertise
Event creation
An advertiser is launching a new brand and wants to increase brand recognition.
How should the advertiser design their ads?
Introduce brand in the first 3 seconds
How would a business create an ad specifically to generate conversions?
Create an ad in Ads Manager
What is the main difference between the Awareness and Engagement objectives?
The Awareness objective optimizes for unique impressions, while the Engagement objective optimizes for likes
A business selects Engagement as its campaign objective.
Which action would the business want its customers to take?
Like a post
What are two benefits of Conversions API? (Choose 2.)
Optimize ads for actions that happen later in the purchaser's journey
Less susceptible to browser loading errors and ad blockers
Note 
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