Google Analytics Certification

Using tracking code, Google Analytics can report on data from which systems?

- E-commerce platforms

- Mobile Applications

- Online point-of-sales systems

- Systems not connected to the Internet

- E-commerce platforms

- Mobile Applications

- Online point-of-sales systems

To collect data using Google Analytics, which steps must be completed?(select all answers that apply)

- Install Google Analytics desktop software

- Create an Analytics account

- Add Analytics tracking code to each webpage

- Download the Analytics app

- Create an Analytics account

- Add Analytics tracking code to each webpage

The Analytics tracking code can collect which of the following?(select all answers that apply)

- Language the browser is set to

- Type of browser

- User's favorite website

- Device and operating system

- Language the browser is set to

- Type of browser

- Device and operating system

When will Google Analytics end a session by default?

-After 30 minutes, regardless of user activity on your website

-Once the user opens another browser window

-When a user is inactive on your site for 30 minutes or more or closes a browser window

-At noon every day

-When a user is inactive on your site for 30 minutes or more or closes a browser window

Once Google Analytics processes data, it's stored in a database where it can't be modified.

True

False

True

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

-View > Account > Property

-Property > Account > View

-Account > View > Property

-Account > Property > View

-Account > Property > View

A user with "edit" permissions at the Account level will automatically have "edit" permissions at which other levels?

(select all answers that apply)

User

Property

View

Product

Property

View

To locate a property's Analytics tracking code, which sequence of steps should be followed?

Admin > Tracking Code > Tracking Info

Admin > Tracking Info > Tracking Code

Reports > Audience > Tracking Code

Audience Reports > Settings > Tracking Code

Admin > Tracking Info > Tracking Code

To use Analytics to collect website data, what must be added to the website page HTML?

Google campaign parameters

Google Analytics terms and conditions

Google Analytics tracking code

A permissions button

Google Analytics tracking code

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

-Immediately after the opening tag of your website

-Immediately before the closing tag of your website

-Immediately after the opening tag of your website

-Immediately before the closing tag of your website

-Immediately after the opening tag of your website

When a new view is created, what data will be included?

Data from before the view was created

Data from after the view was created

Data from before and after the view was created

No data

Data from after the view was created

A deleted view can be recovered by account administrators within how many days?

35

65

95

125

35

What are the options for filtering data in Google Analytics?

Exclude data from a view

Include data in a view

Modify how data appears in your reports

All of the above

All of the above

Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data

In order to configure Goals

In order to use a filter for multiple views

There is no reason to have an unfiltered view

To ensure you can always access the original data

In which order does Google Analytics filter data?

Alphabetical order by filter name

The order in which the filters were last edited

The order in which the filters are applied

Randomized order

The order in which the filters are applied

When a filter is applied to a view, what data is affected?

Data from before the filter was created

Data from after the filter was created

All the data available in a view

None of the data available in a view

Data from after the filter was created

What feature would be used to compare two date ranges in a report?

Hourly, Day, Week, Month views in the time graph

Real-time reports

Date range comparison

Account selector

Date range comparison

What does the "Users" metric measure?

-The total number of visits to your website

- Users that had at least one session on your site in the given date range

- Users that landed on the homepage of your website

-Users who have signed up to an email newsletter on your website

Users that had at least one session on your site in the given date range

What is the "Bounce Rate" in Google Analytics?

- The number of times unique users returned to your website in a given time period

-The percentage of sessions in which a user exits from your homepage

-The percentage of total site exits

- The percentage of visits when a user landed on your website and exited without any interactions

- The percentage of visits when a user landed on your website and exited without any interactions

What is a "dimension" in Google Analytics?

- The total amount of revenue a business has made in a given date range.

-An attribute of a data set that can be organized for better analysis.

- A comparison of data between two date ranges.

-A report that offers information about your audience.

-An attribute of a data set that can be organized for better analysis.

What is a "metric" in Google Analytics?

- A dimension that can help you analyze site performance.

-The dates in your date range.

-A segment of data separated out in a report for comparison.

-The numbers in a data set often paired with dimensions.

-The numbers in a data set often paired with dimensions.

What is a "secondary dimension" in Google Analytics?

- An additional widget you can add to a dashboard for more specific analysis.

-An additional metric you can add to a report for more specific analysis.

-An additional dimension you can add to a report for more specific analysis.

-A visualization that allows you to understand the impact of your data.

-An additional metric you can add to a report for more specific analysis.

Which Google Analytics visualization compares report data to the website average?

Pivot view

Comparison view

Performance view

Percentage view

Comparison view

How can the amount of data in a sampled Google Analytics report be increased?

Apply additional filters

Remove the Secondary Dimension

Choose "Faster response" in the sampling pulldown menu

Choose "Greater precision" in the sampling pulldown menu

Choose "Greater precision" in the sampling pulldown menu

When selecting "Share Template Link" in the dashboard, what will be shared?

Dashboard only

Data only

Dashboard and data

Neither dashboard nor data

Dashboard only

When a dashboard is shared, users can edit the dashboard configuration.

True

False

True

What setting must be enabled to view data in Demographics and Interests Reports?

Content Grouping

Advertising features

User permissions on the view

In-Page Analytics

Advertising features

What report would best help identify potential browser issues with website traffic?

The Active Users report

The New vs Returning report

The Browser & OS report

The Source/Medium report

The Browser & OS report

What report shows what mobile devices were used to view a website?

The Exit Pages report under "Site Content"

The Landing Page report under "Site Content"

The Engagement report under "Behavior"

The Devices report under "Mobile"

The Devices report under "Mobile"

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

Source, Keyword, Campaign name

Source, Medium, Keyword

Source, Medium, Campaign name

Medium, Keyword, Campaign name

Source, Medium, Campaign name

Which "sources" are available in Google Analytics?

(select all answers that apply)

googlemerchandisestore.com

Email

Google

(direct)

googlemerchandisestore.com

(direct)

Which "mediums" are available in Google Analytics?

(select all answers that apply)

organic

cpc

mail.google.com

referral

organic

cpc

referral

Which "channels" are available in the default Channels report?

(select all answers that apply)

Organic Search

Device

Display

Direct

Organic Search

Display

Direct

. What report can show how particular sections of website content performed?

Location

Content Drilldown

Frequency and Recency

Top Events

Content Drilldown

What report lists the website pages where users first arrived?

Events > Pages

All Pages

Exit Pages

Landing Pages

Landing Pages

What report should be used to check if users are leaving from important pages on your website?

Landing Pages report

All Pages report

Exit Pages report

Pages report under Events

Exit Pages report

Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content

Medium, Source, and Campaign

Campaign, Content, and Term

Source, Content, and Term

Medium, Source, and Campaign

Which tags are standard Google Analytics campaign parameters?

(select all answers that apply)

utm_adgroup

utm_source

utm_medium

utm_content

utm_source

utm_medium

utm_content

To quickly generate campaign tags, what tool should be used?

The Measurement Protocol

The Segment Builder

The URL Builder

The Goal Selector

The URL Builder

Which formats may be used to add a custom campaign parameter to a URL?

(select all answers that apply)

-www.googlemerchandisestore.com/?utm campaign = fallsale

- www.googlemerchandisestore.com/?utm_campaign=fallsale

-www.googlemerchandisestore.com/?utm_campaign=fall_sale

- www.googlemerchandisestore.com/?utm_campaign = fall sale

- www.googlemerchandisestore.com/?utm_campaign=fallsale

-www.googlemerchandisestore.com/?utm_campaign=fall_sale

Which are examples of Goals in Google Analytics?

(select all answers that apply)

Making a purchase

Signing up for a newsletter

Completing a successful Google search

Submitting a contact information form

Making a purchase

Signing up for a newsletter

Submitting a contact information form

When creating a Goal in Google Analytics, which are required?

(select all answers that apply)

Goal Name

Goal Type

Goal Slot ID

Goal Funnel Visualization

Goal Name

Goal Type

Goal Slot ID

If the Google Merchandise Store sets up a URL goal of "/thankyou" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will count as goals?

/thankyou.html

/thankyou.php

/thankyou/receipt.php

All of the above

All of the above

AdWords lets users advertise on which properties?

(select all answers that apply)

Google Search

Google Display Network

DoubleClick Campaign Manager

Google AdSense

Google Search

Google Display Network

Enabling auto-tagging does what?

Adds Analytics tags to campaign URLs

Adds AdWords tags to campaign URLs

Adds campaign hyperlinks to website pages

Adds Analytics tracking code to website pages

Adds AdWords tags to campaign URLs

What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?

Campaigns

Keywords

Bid Adjustments

Destination URLs

Bid Adjustments

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True

False

True

What does Google Analytics call a URL that passes data parameters for reporting?

A tag

A hit

A dimension

A metric

A hit

When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user clicks a video

Every time a user adds an item to a shopping cart

Every time a user performs a search on a website

Every time a user loads a webpage

Every time a user loads a webpage

When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with pageview tracking

Every time a user makes a reservation on a booking site

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking

Every time a user performs an action with event tracking

What does Google Analytics use to differentiate new and returning users?

(select all answers that apply)

A browser cookie

Artificial intelligence

A randomly-assigned unique identifier

A sequential unique identifier

A browser cookie

A randomly-assigned unique identifier

What will happen if a user clears the Analytics cookie from their browser?

(select all answers that apply)

-Analytics will inform the user that they need to set a new -Analytics cookie

-Analytics will not be able to associate user behavior data with past data collected by the tracking code

-Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

-Analytics will automatically recognize returning users

-Analytics will not be able to associate user behavior data with past data collected by the tracking code

-Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

True

False

False

A session in Google Analytics times out after how many minutes by default?

5

15

30

60

30

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

Data Import

Browser cookies

The Networking protocol

The Measurement Protocol

The Measurement Protocol

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?

1

2

3

4

1

Which are Goal types in Google Analytics?

(select all answers that apply)

Destination

Shopping Cart

Pages/Screens per session

Duration

Destination

Pages/Screens per session

Duration

If data is excluded from a view using a filter, it may be recovered within thirty days.

True

False

False

Which of these scopes could be used for dimensions and metrics?

Event-level, session-level, or transaction-level scope

Location-level, duration-level, or user-level scope

Hit-level, session-level, or user-level scope

Event-level, duration-level, or transaction-level scope

Hit-level, session-level, or user-level scope

When defining a measurement plan, what is the order of steps?

Business objectives > KPIs > key actions

KPIs > key actions > business objectives

Key actions > KPIs > business objectives

Business objectives > key actions > KPIs

Business objectives > key actions > KPIs

What are macro-conversions in a measurement plan?

- The metric data used to measure business success

-The main website actions users take that accomplish stated business goals

-The secondary website actions users take that lead to main actions

-A list of keyboard shortcuts for measurement tasks in Google Analytics

The main website actions users take that accomplish stated business goals

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Advanced filters

Cross-domain tracking

Event tracking

Custom Dimensio

Cross-domain tracking

Filters may be applied retroactively to any data that has already been processed.

True

False

False

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. > Filter 2: include Canada

Filter 1: include Canada > Filter 2: include U.S.

Filter 1: include U.S. and Canada

Filter 1: exclude Europe and Asia

Filter 1: include U.S. and Canada

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Event Tracking

Custom Metric

Custom Dimension

Custom Filter

Custom Dimension

To pair metrics with dimensions, what should they have in common?

Same creator

Same creation date

Same view

Same scope

Same scope

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

Hit

Product

Session

User

User

Custom Dimensions can be used in which reports?

(select all answers that apply)

As primary dimensions in Standard reports

As secondary dimensions in Standard reports

As primary dimensions in Custom Reports

As custom metrics in Custom Reports

As secondary dimensions in Standard reports

As primary dimensions in Custom Reports

When a Custom Dimension is active, which data will it affect?

Data collected before the Custom Dimension was applied

Data collected after the Custom Dimension was applied

All of the data in the property

None of the data in the property

Data collected after the Custom Dimension was applied

To collect the number of comments users posted to a website page, what feature would be used?

Custom Filter

Custom Dimension

Custom Metric

Custom Alert

Custom Metric

Custom Metrics can have which scopes?

(select all answers that apply)

Hit

Product

Session

User

Hit

Product

What four parameters can be included with an event hit for reporting?

Category, Action, Label, Total Events

Category, Action, Label, Unique Events

Category, Action, Label, Value

Event, Category, Action, Label

Category, Action, Label, Value

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

0

1

2

3

1

Segments applied to reports can analyze data for which of the following groups?

(select all answers that apply)

Users 25 to 34 years of age who have their browser set to Spanish

Users who viewed a webpage, then watched a video

Users who engaged in social media or email campaigns

Users who have children

Users 25 to 34 years of age who have their browser set to Spanish

Users who viewed a webpage, then watched a video

Users who engaged in social media or email campaigns

Custom segments may be created using which of the following criteria?

(select all answers that apply)

Dimensions

Metrics

Session dates

Sequences of user actions

Dimensions

Metrics

Session dates

Sequences of user actions

How many segments may be applied at once?

1

2

3

4

4

Because segments are applied before sampling, segmented data will not be sampled.

True

False

False

What report shows data segmented by channel?

Segmentation

Source/Medium

Channels

Attribution

Channels

AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?

Paid Search

Organic Search

Direct

Display

Display

What report analyzes which webpages get the most traffic and highest engagement?

Active Users report

Engagement report

All Pages report

Frequency and Recency report

All Pages report

In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

First marketing activity

Last marketing activity

Single assisted conversion

All assisted conversions

Last marketing activity

Multi-channel Funnel reports can credit conversions across which channels?

(select all answers that apply)

Website referrals

Paid and organic search

Custom campaigns

Television channels

Website referrals

Paid and organic search

Custom campaigns

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Primary conversion

Assisted conversion

Second-to-last-click attribution

Last-click attribution

Assisted conversion

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

User Explorer report

Active Users report

Users Flow report

Behavior Overview report

Active Users report

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

Behavior Overview report

Active Users report

Users Flow report

Cohort Analysis report

Cohort Analysis report

Custom Reports have which capabilities?

(select all answers that apply)

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Use a Custom Dimension as a primary dimension

Create a report with data-driven attribution

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Use a Custom Dimension as a primary dimension

What type of Custom Report shows a static, sortable table with rows of data?

Explorer

Flat Table

Map Overlay

Pivot Table

Flat Table

Which would prevent data from appearing in a Custom Report?

(select all answers that apply)

A filter that filters out all data

Not sharing the Custom report with users in the same view

Dimensions and metrics of different scopes

Too many dimensions applied to the Custom report

A filter that filters out all data

Dimensions and metrics of different scopes

What is "remarketing" in Google Analytics?

- When users visit a website for the first time and complete a conversion

-When users are shown targeted ads to bring them back to a website and encourage a conversion

-When Google Analytics can't distinguish a new user because they have deleted their browser cookies

-When a user buys an available product from a competitor

-When users are shown targeted ads to bring them back to a website and encourage a conversion

To enable remarketing in Google Analytics, what must first be enabled?

(select all that apply)

Advertising Reporting Features

Demographics and Interests

Google AdWords or DoubleClick Bid Manager account linking

Custom Dimension

-Advertising Reporting Features

-Google AdWords or DoubleClick Bid Manager account linking

Which remarketing audiences can be defined in Google Analytics?

(select all that apply)

Users who visited a specific page on a website

Users who played a video on a website

Users who speak a particular language

Users who searched for a product on Google Search

Users who visited a specific page on a website

Users who played a video on a website

Users who speak a particular language

Remarketing can show relevant ads on which Google properties?

Google Display Network

Google Sites

Mobile apps

Google Search

Google Display Network

Mobile apps

Google Search

What is the maximum duration a user can be included in a remarketing audience?

120 days

180 days

365 days

540 days

540 days

What Google Analytics data can be used to define a remarketing audience?

(select all that apply)

Pre-defined Segment

Custom Segment

Custom Dimension

Custom Metric

Pre-defined Segment

Custom Segment

How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?

100

1000

2000

5000

1000

Which users could be targeted with Dynamic Remarketing to bring them back to a website?

(select all that apply)

Users who posted a favorable product review

Users who viewed a website search result page

Users who viewed product detail pages

Users who abandoned their shopping carts

Users who viewed a website search result page

Users who viewed product detail pages

Users who abandoned their shopping carts

To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

The Google Search Center

The Google Analytics Center

The Google Merchant Center

The Google Help Center

The Google Merchant Center

To set up Dynamic Remarketing, what must first be created in Google Analytics?

Custom Segment

Custom Metric

Custom Dimension

Custom Report

Custom Dimension