Persuasive Techniques

Adjectives

Describing words to characterise something in a particular way

Adverb

Words that give further information about a verb

Alliteration

the use of words beginning with the same letter or sound

Analogy

A comparison between two things to illustrate a point

Anecdote

A short, personal story which is often used to illustrate a point

Attacks

Attacking and criticising someone who disagrees with the writer

Bias

taking a particular stance on an issue

Colloquial language

everyday language used by writers to make them seem down to Earth, practical and realistic

Connotation

the part of a word that are the ideas of feelings associated with a particular word

Cliche

a trite, overused phrase

Description

Used to create an image in the mind of a reader

Emotive language

a phrase used to describe any words that have an emotional effect on an audience

Euphemism

a mild phrase used instead of another word that might be too harsh

Evidence

statistics and other forms of data are often used to persuade the audience

Expert opinion

quoting or referring to experts who agree with their point of view

Generalisation

any statement that draws a conclusion from specific examples

Hyperbole

an exaggeration

Inclusive Language

the use of words such as ‘we’ or ‘our’ to create the impression that the writer and reader are on the same side of the issue

Logic

used to persuade an audience because it presents an argument in a very structured and coherent way

Metaphor

a figure of speech which creates a comparison between two different things by describing on thing as another

Pun

a joke that relies on the different meaning of a word or words that sound similar

Sarcasm

the use of a mocking tone to convey contempt

Simile

a comparison between two things which often uses the word like or as

Rhetorical question

used to lead the audience to a particular conclusion

Repetition

repeated words or phrases to emphasise particular ideas

Purpose

to persuade the audience to believe

Low Modality Words

think, maybe, could, possible

High Modality Words

essential, must, never, always, definitely

Tone

reveals how the speaker feels

Connotative Words

reveals how a person feels about the topic

Positive

Economical, Organised, adolescent

Negative

Frugal, bossy, juvenile

Emotive Language

using language that creates an emotional response from readers/audience.

Second Person Language

directly addressing the audience using second person pronouns, addresses the audience and demands them to take action, making commands of others

Imperative Tone

making commands of others

Inclusive Language

recognises their audience and includes them in the conversation.

Anecdote

personal experience

Figurative language

Simile, metaphor, personification, hyperbole, puns

Repetition

repeated words for emphasis

Rule of Three

saying things in three because it sticks

Adjectives

Describing words to characterise something in a particular way

Adverb

Words that give further information about a verb

Alliteration

the use of words beginning with the same letter or sound

Anecdote

A short, personal story which is often used to illustrate a point

Attacks

Attacking and criticising someone who disagrees with the writer

Bias

taking a particular stance on an issue

Colloquial language

everyday language used by writers to make them seem down to Earth, practical and realistic

Connotation

the part of a word that are the ideas of feelings associated with a particular word

Cliche

a trite, overused phrase

Description

Used to create an image in the mind of a reader

Emotive language

a phrase used to describe any words that have an emotional effect on an audience

Euphemism

a mild phrase used instead of another word that might be too harsh

Evidence

statistics and other forms of data are often used to persuade the audience

Expert opinion

quoting or referring to experts who agree with their point of view

Generalisation

any statement that draws a conclusion from specific examples

Hyperbole

an exaggeration

Inclusive Language

the use of words such as ‘we’ or ‘our’ to create the impression that the writer and reader are on the same side of the issue

Logic

used to persuade an audience because it presents an argument in a very structured and coherent way

Metaphor

a figure of speech which creates a comparison between two different things by describing on thing as another

Pun

a joke that relies on the different meaning of a word or words that sound similar

Sarcasm

the use of a mocking tone to convey contempt

Simile

a comparison between two things which often uses the word like or as

Rhetorical question

used to lead the audience to a particular conclusion

Repetition

repeated words or phrases to emphasise particular ideas

Purpose

to persuade the audience to believe

Low Modality Words

think, maybe, could, possible

High Modality Words

essential, must, never, always, definitely

Tone

reveals how the speaker feels

Connotative Words

reveals how a person feels about the topic

Positive

Economical, Organised, adolescent

Negative

Frugal, bossy, juvenile

Emotive Language

using language that creates an emotional response from readers/audience.

Second Person Language

directly addressing the audience using second person pronouns, addresses the audience and demands them to take action, making commands of others

Imperative Tone

making commands of others

Inclusive Language

recognises their audience and includes them in the conversation.

Anecdote

personal experience

Figurative language

Simile, metaphor, personification, hyperbole, puns

Repetition

repeated words for emphasis

Rule of Three

saying things in three because it sticks