Concepts Civi Eco

Brand

David Aaker

Brand Associations

David Aaker

Brand Differentiation

David Aaker

Brand Equity

David Aaker

Brand Identity

David Aaker

Brand Image

David Aaker

Brand Loyalty

David Aaker

Awareness Pyramid

David Aaker

Brand Promise

David Aaker

Brand Value Proposition

David Aaker

Functional/Emotional/Self-Expressive Benefits

David Aaker

Brand Awareness

David Aaker

Price Sensitivity in Loyalty

David Aaker

Jean-Noël Kapferer

Brand (Legal/Design/Internet Definitions)

Jean-Noël Kapferer

Brand Differentiation (Legal/Design)

Jean-Noël Kapferer

Brand Value (Intangible Assets)

Jean-Noël Kapferer

Augmented Products

Jean-Noël Kapferer

Brand Loyalty (Virtual Contract)

Jean-Noël Kapferer

Brand Identity (Meaning/Direction)

Jean-Noël Kapferer

Consumer Engagement

Jean-Noël Kapferer

Tangible/Intangible Attributes

Jean-Noël Kapferer

Philip Kotler

Brand Purpose

Philip Kotler

Brand Beneficence

Philip Kotler

Brand Trust

Philip Kotler

Community of Consumers

Philip Kotler

Consumer Empowerment

Philip Kotler

Emotional/Social Benefits

Philip Kotler

Kotler’s Branding Model (6 Steps)

Philip Kotler

Craig J. Thompson et al.

Doppelgänger Brand Image

Thompson/Rindfleisch/Arsel

Antibrand Activists

Thompson/Rindfleisch/Arsel

Brand Meaning Cocreation

Thompson/Rindfleisch/Arsel

Brand Parodies

Thompson/Rindfleisch/Arsel

Culture Jamming

Thompson/Rindfleisch/Arsel

Emotional Branding

Thompson/Rindfleisch/Arsel

Brand Avoidance

Thompson/Rindfleisch/Arsel

Bhimrao M. Ghodeswar

Brand as Accumulation of Experiences

Ghodeswar

Brand Positioning

Ghodeswar

Intangible Attributes/Benefits

Ghodeswar

Wilson Bastos

Sidney J. Levy

Postmodern Branding

Shared Brand Ownership

Bastos/Levy