Lecture Notes on Informed Consent and Ethical Research (2)

Flashcards about Informed Consent and Ethical Research

What is the purpose of informed consent or a preamble in surveys?

To inform respondents why the research is being conducted and assure them of privacy and confidentiality to avoid being accused of unethically doing research.

In Qualtrics, what does a 'block' of questions refer to?

A grouping of question types in a survey such as socio-demographics.

What is typically included in the preamble or intro block of a survey?

Information about the survey's purpose, why it is being conducted, and an estimated completion time.

What is one crucial detail to provide in the preamble for survey participants?

Contact information (email address) for questions about the survey.

What is the purpose of a screener question?

To ensure participants meet specific demographic or other relevant criteria for the survey.

What does forced choice mean in the context of survey design?

It requires respondents to select an answer, preventing them from skipping questions.

What is 'skip logic' in survey design?

A feature that directs respondents to different parts of the survey based on their answers to screener questions (e.g., ending the survey if they don't meet age requirements.)

What is the halo effect in brand equity?

The positive impact of a brand that does good in the world or makes a good product at a good price.

What is a Likert scale?

A rating scale (e.g., strongly agree, agree, neutral, disagree, strongly disagree) used to measure attitudes or opinions.

Why might you recode binary responses (yes/no) in survey data?

To align with the industry standard, where 0 represents 'no' and 1 represents 'yes'.

What is the 'order effect' in surveys, and how can it be mitigated?

A bias caused by the order in which questions or response options are presented. It can be mitigated through randomization.

What is the recommendation about adding a text box before the demo questions?

Recommended in order to soften the fact that you are now entering a section that is more sensitive and will collect personal data.

What are the 'constructs'?

How to define less tangible subjects or terms, like personality.