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A comprehensive set of flashcards covering key vocabulary and concepts related to typography and font design.
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Typography
The style and appearance of text.
Point (pt)
A unit used to measure font size (1/72 of an inch).
Pixel (px)
The smallest unit of a digital image or screen.
Resolution
The clarity of an image or text, often measured in DPI or PPI.
DPI (Dots Per Inch)
Print resolution measurement.
PPI (Pixels Per Inch)
Screen resolution measurement.
Typeface
A set of fonts with the same design (e.g., Arial, Times New Roman).
Font
A specific style within a typeface (e.g., bold, italic).
Type Family
A group of related fonts within a typeface.
Font Pairing
Combining different fonts in a design.
Contrast (Typography)
Using different styles to create visual interest.
Hierarchy
Organizing text to show importance (titles, headings, body text).
Kerning
Adjusting space between individual letters.
Leading
Space between lines of text.
Tracking
Adjusting spacing across a whole word or block of text.
Alignment
Position of text (left, right, center, justified).
Line Length
Width of a block of text.
White Space
Empty space around text to improve readability.
Readability
How easy text is to read.
Legibility
How clear individual letters are.
Serif
Fonts with small decorative strokes (e.g., Times New Roman).
Sans Serif
Fonts without decorative strokes (e.g., Arial).
Script
Fonts that look like handwriting.
Display Font
Decorative fonts used for titles/headings.
Monospace
Fonts where each letter takes up the same width.
Web Safe Fonts
Fonts that display consistently across devices.
Screen Fonts
Fonts designed for readability on screens.
Print Fonts
Fonts designed for printed materials.
Style Guide
A set of rules for consistent design.
Branding
Creating a consistent look and identity.
Font Hierarchy
Rules for titles, headings, and body text.
Color Palette
Set of colors used in a design.
Typography Rules
Guidelines for font use (size, spacing, etc.).
Visual Identity
Overall look of a brand or project.
Layout
Arrangement of text and images on a page.