chapter 26 lecture and book notes

tim berners-lee

created hyper text markup language (HTML)

legacy media

newspaper, magazines, tv, radio, records,movie theatres

platform effect

ppl approach each delivery stream of comm. with different expectations therefore view and behave differently with each,

eye movement differs from platform

different in user expectation behavior based on delivery stream

tim tadder

leader in post production manipulation that of photographs and was recognized as a photoshop guru

santiago lyon

one of the brains behind the content authority initiative

web

humans have included images as part of the recorded communication since we started

with the creation of www, users expected a visually driven experience

gui: graphical user interface

eye track research: navigation point of entry, read more

motion and audio are attractors and problems

web-research shows

meaningful content

logical navigation and organization of content

culture specific aesthetics

color schemes that reinforce content

audience friendly design

visual feedback

ux and ui

user experience: experience using app or site

user interface: stuff u interact with

both are career fields

mobile

est 98% of ppl in us report they have a cell phone, 91% are smart phones

70% of media consumed on smart phone

users search for salient content

cui point of entry

responsive web design

smart stuff

still driven by the image, color motion

visual feedback expected

digital divide

impact of democracy

augumented reality

device dependent

hyper reality

lidar ( light detection and ranging)

virtual reality

steroscopic photography 1880s

increased illusionary perspective

ambiotic speed (360)

social media influencers

ai imagery videos

the need to trust the source

haptic suits (bio= feedback)

adding the remaining sensory inputs

ai images

software driven image creation

looks like a photo, but it isnt a photograph

made from data gleaned from photographs escaped from the internet

copyright issues

ethical issues

adobe content authentic intitiative

with ai images, someone is intentionally lying to us