4.6 Marginal, Average, and Total Revenue

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6 Terms

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When is total revenue maximised

When marginal revenue = 0

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Why is the average revenue curve the firm's demand curve

The average revenue curve represents the price at which each unit is sold

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Marginal Revenue

The additional revenue gained from selling one more unit of a product

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Relationship between average and marginal revenue 

In perfect competition, average revenue equals marginal revenue 

In imperfect competition, marginal revenue is less than average revenue due to the downward sloping demand curve

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Total Revenue

Total income a firm receive from selling its goods or services

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Average Revenue

Revenue per unit sold