Mass Communication Concepts and Definitions

A set of 150 flashcards covering key vocabulary and definitions related to mass communication topics discussed during the lecture.

Marketplace of Ideas

A forum for free inquiry and free expression, protected by the U.S. Supreme Court.

Mass Communication

Communication to a large audience through traditional media.

Interpersonal Communication

Communication that occurs between two or more people.

Traditional TV

The form of media where Americans typically spend most of their time.

Makeup Exams

Allowed under certain circumstances with proper documentation.

Millennials

A generation characterized by extensive use of social media, though not the most for sharing photos.

Family Emergencies

One of the valid reasons for granting makeup exams.

Social Media

Platforms where users share content and interact; Facebook is the most popular worldwide.

Joseph McCarthy

Wisconsin senator associated with fostering fear during the Red Scare.

Email Check Frequency

According to the syllabus, students should check email once a day.

Characteristics of Social Media

It is available to everyone.

Mass Communication Purpose

Not to assign responsibility to someone or something.

Syllabus Textbook Use

The first lesson of Week 2 will not use a textbook.

Group Communication

Requires all participants to be within earshot.

Industrial Media

Is typically owned by the government or corporations.

Career Coaching Advice

Unpaid internships can be valuable for gaining experience.

Book Banning

Illegal in the United States; removing access to a book is not permissible.

Applicant Tracking System (ATS)

Used by employers to sort resumes.

First Mass Medium

Books, which were the initial mass communication medium.

Partisan Newspapers

Common during the colonial era in America.

Network On Social Media

Employers check your LinkedIn account before interviews.

Journalistic Interviews

The first was credited to James Gordon Bennett.

Resume Content Advice

Focus on problem-solving skills and leadership experiences.

Media Innovations Stages

Mass Medium Stage, Development Stage, Convergence Stage, Entrepreneurial Stage.

Nomophobia

The fear of being without a phone.

Penny Papers

A wave of cheap newspapers initiated by Benjamin Day's 'New York Sun'.

Block Printing Origin

Invented in China during the 3rd century.

Ownership of Industrial Media

Typically not accessible for general ownership.

Manuscripts Ownership

Historically owned by the ruling class or nobility.

Communication Model Issues

Message may not reach the intended receiver or may be misinterpreted.

Convergence Stage

Does not completely replace older media with newer digital media.

News Values

Current relevance, conflict, and human interest among others.

Currency of News Story

Time-sensitive stories that are relevant to current events.

Resume Headshot Advice

Including a professional headshot on a resume is not always necessary.

Social Media News Reliability

Over half of those under 35 rely on social media for news.

SynthID

A tool to identify AI-generated content.

Citizen Journalism

Enhanced by social media and smartphones.

Group Communication Definition

Occurs with more than one person when all are within earshot.

Public Relations Audiences

Often referred to as 'publics'.

Mike the Tiger's Social Media Post Frequency

Ginger Guttner posts once a day.

First Amendment Protections

Includes free speech, assembly, and the press.

Fake News Characteristics

Common tricks include altering URLs to mislead users.

Hurricane Katrina Aftermath

Fostered rumors and misinformation spread due to communication breakdowns.

Prior Restraint

When the government seeks to stop speech or publication before it's made public.

Deepfakes

Advanced technologies making it difficult to detect alterations in media.

Echo Chamber Effect

People mainly expose themselves to like-minded information.

Pack Mentality

When similar stories are covered across multiple news outlets.

Motives for Fake News Creation

Includes testing political views and spreading misinformation.

Pentagon Papers Significance

Revealed government deception regarding the Vietnam War.

Proximity in News Value

Refers to both geographical and psychological connectedness.

Confirmation Bias

Believing information that confirms one's pre-existing beliefs.

AI Concerns

Realistic deepfakes and difficulty tracing their origins.

Social Cascading

Occurs when belief spreads as more people accept a claim.

Turning Point in Fake News

2016 Presidential Campaign marked a shift in fake news usage.

News Definition

A comprehensive and truthful account of events in context.

Timeliness in News

New information that makes a story relevant.

News Hole Definition

The amount of time available for news stories excluding ads.

Disinformation Incident Example

A fake news story about a plant explosion in Centerville, Louisiana.

Identifying Fake Online Images

Copying and searching images can help verify authenticity.

Pentagon Papers Legal Outcome

Supreme Court ruled against prior restraints on serious military info.

Filter Bubbles Definition

Information we choose to read influences our view of the world.

Portable Skills in PR

Valuable skills transferred from reporting to public relations.

Speech Writing in PR

Crafting speech content in the speaker's own voice.

Internal Publics in PR

Groups within an organization such as employees and managers.

Legislative Communications Importance

Communicators should be aware of their message and its context.

Career Advancement Mindset

Continuous learning and adaptation are essential.

Communication Experience in PR

Build relationships and understanding is crucial for success.

Mark Grant’s Key to Success

Focus on strengthening what you do well.

Backhand in Career Metaphor

Minimize weaknesses while enhancing strengths.

TV Director Firsts

Mark Grant was the first Black television director at ESPN and CBS.

Social Media Presence Advice

Having a personal social media is acceptable.

Long Line Motivation

Understanding competition can drive better performance.

Internships in Undergraduate Program

Gaining experiences can wait until after graduation.

Speech Delivery Coaching

Important for ensuring the speaker delivers effectively.

Doing Great Work in Careers

Be consistent and passionate about your profession.

The Oath of Do No Harm

Guides PR professionals in ethical communication.

Changes from Gutenberg's Press

Catalyzed individualism, faith exploration, and recognition of authors.