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What is tested
Independent variable
What is measured
Dependent variable
"Fight or flight"
Sympathetic nervous system
Calming
Parasympathetic nervous system
Stimulates hunger
Lateral hypothalamus
Suppresses hunger
Ventromedial Hypothalamus
Involuntary, simple behaviors, associating two stimuli
Classical Conditioning
Voluntary, complex behaviors, associating a behavior with a response
Operant conditioning
Preserve group harmony, don't express opinion
Groupthink
Similar views lead to more extreme opinions
Group polarization
Conformity - fitting in
Normative social influence
Conformity - accept someone else's version of reality
Informational social influence
Left frontal lobe, muscle movements for speech
Broca's area
Left temporal lobe, language comprehension
Wernicke's area
Increasing target behavior by taking away something
Negative Reinforcement
Decreasing target behavior
Punishment
Individuals selected from population
Random sample
Individuals selected from the sample and divided into the conditions in the experiment
Random assignment
Reduction in sensitivity to a stimulus after constant exposure - the sound of the vent in the
back of the room
Sensory Adaptation
Decrease in response after repeated exposure -ignoring airplane sound when living near an airport
Habituation