Synergy and Convergence Aice Media Studies

Technological convergence

the way a film etc are all shown the same way but the device they are being shown on can be different. This proves that technology is very similar. For example, you can watch a movie on a macbook and Dell Computer but the move looks the same even though they are shown on different devices.

cross media convergence

when a narrative can appear (visually) in many accessible types or formats. It includes types of media coming together. And, companies making distinctions between different types of media and different industries. Companies may use platforms like films, tv, games, and apps to tell a story and promote and single brand or franchise.

synergy

2 or more groups working together and both benefiting

ex - working together on a project and both getting an A grade.

conglomerate/media synergy

The way in which different elements of a media conglomerate work together to promote linked products across different media. Almost like a “family discount” . It's cheaper because it's owned by the same company working together. It is when you have 2 groups but are part of a bigger company (conglomerate) working together on a project. Save money and not have to search for other companies.

what are accessible formats?

Video games are narratives ex---> (minecraft)

Movies and TV shows are narratives

As different formats of media change, there will also be a similar change in technology

piracy

illegally reselling other producers' movies.

Technology had to change the way a book can change into plays, to movies, radio

convergence

a coming together or merging together of different companies

What is an easy way to identify conglomerate synergy/media synergy?

The example of Harry Potter.

They need to hype up (promote) Harry Potter because they invested a lot of time and money into it. They had to pay the author money

celebrity synergy or star performer product synergy

When a celebrity enhances a product of a company and the company can now claim that stars fame and that company

how is conglomerate synergy beneficial?

2 companies already in the same group working together saves time and money. You don't have to find them to want to work with each other,