Google Ads Search

What are two types of value-based Smart Bidding strategies?

1. Maximize conversion value

2. Maximize conversion value with target ROAS

Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

2.51

Which three factors impact a Search ad's auction-time ad quality?

1. Expected clickthrough rate

2. Ad landing page experience

3. Ad relevance

What are three signals broad match uses to match Search ads with queries?

1. Geographic

2. Language

3. Device

You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?

Using exact match

As an advertiser, creating your first Search ad in Google Ads is a simple five-step process. What is the correct order of the five steps?

Sign in to the Google Ads account where you wish to make the Search ad. In the page menu on the left of the screen, choose the + button. Choose your objective, select Search ad from the available options, and enter your campaign details. Review your campaign settings and ensure the ad meets Google's editorial guidelines. Select Publish campaign.

You manage marketing for a small business on a tight budget and you need to drive as many conversions as possible. In which two ways can Google Ads help?

1. Google can help you set a fixed daily budget to align with your marketing goals and maximize your performance.

2. Google has Smart Bidding strategies to help you maximize conversions at your average daily budget goals.

You're a marketing executive at an airline company and have been asked to plan your company's online advertising budget on a monthly basis. You decided to use Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers you?

1. Performance Planner leverages machine learning for forecasting.

2. Performance Planner forecasting is powered by billions of Google searches conducted each week.

What are two ways optimization score can help marketers succeed?

1. Speeds up implementation for enhancements to campaigns.

2. Determines which campaigns to prioritize for improvements.

Which two asset types can also be served as account-level automated assets?

1. Dynamic callouts

2. Dynamic sitelinks

Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They're a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?

1. Discovery

2. Video

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?

If you don't bid efficiently, you could miss valuable conversions.

Based on analysis of their marketing data, a web development business has determined that the highest-value consumers reach out via an interest form on their website. The firm wants more potential users to submit this form. Which campaign objective aligns with this business's goals?

Leads

The advertising director for a guitar manufacturer has been tasked with optimizing their company's Google Search campaign. How can they use the optimization score to benefit their campaign?

To find how close their campaign is from being optimized for performance to its full potential.

Where can you go to view your bid status, performance trend over time, and conversion delay reporting?

Bid strategy report

What are the two current keywordless campaign types that marketers can use to drive incremental reach?

1. Dynamic Search Ads

2. Performance Max

You're considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?

1. Sets the appropriate bid for each and every auction

2. Saves time and marketing resources

3. Integrates a large variety of signals to evaluate user intent

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Maximize clicks

What's a benefit of using Smart Bidding with broad match?

Broad match with Smart Bidding helps make sure that you're only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time

What are three benefits of opting-in to automatically apply recommendations?

1. You're regularly implementing best practices to your Google Ads accounts.

2. You'll see improved campaign performance

3. You can opt in without increasing your budget

What determines whether a Search ad shows in the results for a query, and in what position?

Ad Rank, which is based on a variety of factors to show useful ads.

An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords "television," "accessible," and "voice." How will phrase match benefit the company's Search Ads campaign?

Their ad will appear if the search terms include the meaning of the keyword.

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

The campaign could improve by following the listed recommendations in Theo's account.

You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads. What are two benefits you could derive from using responsive search ads?

1. Greater flexibility

2. More relevance

How does value-based bidding work?

Value-based bidding is a Smart Bidding strategy that uses machine learning to drive the highest conversion value possible, by bidding for conversions that drive business objectives.

Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?

The higher expected click-through rate could lead to a higher Ad Rank.

How can marketers predict the impact of applying recommendations on their optimization score?

Each recommendation shows its impact on the optimization score as a percentage.

How should marketers use Al-powered Search ads to accomplish their business goals?

Leverage broad match, Smart Bidding, and Responsive Search Ads together.

Which three best practices could you follow to expand your reach with broad match?

1. Organize all ad groups to be in alignment with a common theme.

2. Make use of responsive search ads and Al-powered creative.

3. Add broad match keywords for exact match keywords across campaigns.

With billions of searches on Google every day, how does Google Al help marketers maximize search ad performance?

With Google Al, broad match and Smart Bidding match ads to queries and adjust bids in real time.

Brenda's working on improving a Google Search Ad's Quality Score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda's ad might improve the Ad Rank?

Adding seasonal messaging during the holiday season.

The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?

Increase email list signups from potential consumers.

You're walking a new client through the basics of Google Search ads. Which one of the following groupings would you highlight to them as the three basic components of a Google Search ad?

Queries, ad formats, and keywords

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Target impression share

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the Ad Rank of the ad so it gets more exposure.

Highlighting product uniqueness.

What are two benefits of using broad match, Smart Bidding, and responsive search ads together?

1. They help save time so marketers can reinvest in their most important priorities.

2. They help advertisers reach the right user, at the right price, with relevant ads.

Which searches can an ad show for broad match keyword "car window repair?"

1. automobile glass replacement

2. replace car window

What are three efficient ways for marketers to apply recommendations that impact optimization score?

1. Review and apply individual recommendations within each of the categories.

2. Opt in to apply certain recommendations automatically.

3. Use "Apply all" to implement every recommendation with one click.

Which method should you use to implement and test broad match successfully on broad match campaigns to help analyze conversion data?

You can implement broad match keywords by setting up a One-Click Experiment Apply. This creates an experiment automatically, following all experiment best practices.

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What's a key benefit of a well-managed Google Search Ads campaign?

Search Ads can appear on relevant searches by potential customers.

Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields?

To give users an idea of the content they'll see upon clicking the ad

Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?

1. Global site-wide tagging

2. Enhanced conversions

3. Consent mode

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?

Relevance, control, and results

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list. What will happen to her campaign's optimization score?

It will improve upon acceptance.

Assets assist in providing users with which two things they want from their search queries?

1. Relevant information

2. Information based on their moment

What's one way Google Al helps marketers connect with potential customers?

Google Al understands nuance in human language and connects marketers with people searching for what they offer.

What does Performance Planner automatically do?

Forecasts how your current campaigns will perform in the future

How many responsive search ads can you have in Google Ads?

There's a limit of three enabled responsive search ads per ad group. If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1

After implementing Smart Bidding and broad match, what are three campaign best practices you should follow?

1. Use responsive search ads

2. Be mindful of negative keyword targeting

3. Use contextual signals

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

An investment of $9,600 to generate 1,600 conversions with a CPA of $6.