Session 4: Creativity and Innovation

What is the key idea behind “learning by doing” in creativity?

It involves iteration through rapid cycles of testing, learning, and refinement, where practical experience drives innovation.

Why is perfectionism considered the enemy of progress?

Because focusing too much on perfecting an idea can slow down iteration and experimentation, hindering creative progress.

Name one creativity test mentioned in the session.

Test 1: If creativity were an animal. (Other valid answers: Test 2: Changes in society if humans lived 400 years, Test 3: Activities in the doctor’s waiting room, Test 4: Pink and soft objects, Test 5: If fear were a human invention)

What is the purpose of reflecting on fears and blocks in creativity?

To identify personal and societal obstacles that limit creative expression and to develop strategies to overcome them.

What are the two main styles of thinking necessary for creativity?

Convergent thinking (focused, logical) and divergent thinking (generative, open-ended).

Why is it important to avoid over-convergence in thinking?

Over-convergence limits idea generation and can prevent innovative solutions by sticking too rigidly to existing patterns.

Does everyone have creative ability?

Yes, creativity is a universal ability, though expression may be limited by various factors.

List some psychological blocks to creativity.

Self-doubt, fear of failure, fear of looking ridiculous, tendency to cling to the familiar, believing one is “not creative.”

Give examples of sociocultural blocks to creativity.

Conformity, established rules/traditions, social pressure, overvaluation of competition or cooperation, discouragement of risk-taking.

What is the difference between overvaluing competition vs. overvaluing cooperation?

Overvaluing competition focuses on beating others rather than solving problems; overvaluing cooperation can suppress individual creativity and discourage risk-taking.

What is a pitch?

A brief and compelling presentation of an idea designed to capture attention and convince an audience.

How long should a professional pitch last?

3–5 minutes.

How long should a class pitch last?

1–2 minutes.

What are the four key steps of a pitch?

1) Hook (10–15 seconds), 2) Problem (20 seconds), 3) Solution (30 seconds), 4) Impact & Call to Action (20–30 seconds).

What makes an effective “hook” in a pitch?

A surprising fact, intriguing question, or exciting story that immediately grabs attention.

What should be included in the “problem” section of a pitch?

Explanation of the problem or need, its importance, and who is affected.

What should be included in the “solution” section of a pitch?

A clear and innovative presentation of how the solution works and its unique value.

What is the focus of the “impact & call to action” section?

Showing who benefits, the success potential, and inspiring the audience to act.