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Mass production
introduction of conveyor belt
Drop in production times
Car prices dropped by $660
Impacted other industries needed for car products
Hire purchase
rise in employment
Pay in individual instalments - encourages purchases
1929 75% cars bought on hire purchase
Advertisements
attempts to overwhelm customers
618 radio stations only for advertising
600000 workers
Creates consumer society
Rise in production, rise in jobs, rise in overall wealth
Consumerism
belief that it is good to buy lots of goods
People but things they dont need
Shopping becomes a leisure activity