Corporate House Style

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7 Terms

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House Style
A set of guidelines that ensures a consistent brand identity across different media.
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Purpose of a house style
To create a consistent and recognisable image for the company.
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Design elements of a house style
Includes logo, colours, writing style (fonts), and layout.
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Benefits of a consistent house style
Makes documents and products instantly identifiable, reduces time and cost in document creation, and reduces risk of errors.
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Examples of where house style can be used
Letterheads, websites, posters, presentations, and advertising.
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Key outcome of applying a house style
Creates recognisability across different media for a business.
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How does house style affect document creation?
It streamlines the creation by reducing setup time and errors.