Consumer Behavior Chapter #2

Business Ethics

Rules of conduct that guide actions in the marketplace.

PESTLE Framework

• Political

• Economic

• Social

• Technological

• Legal

• Environmental

Consumer Activism

When consumers band together to attack what they view as unsafe or otherwise harmful.

Corporate Sociopolitical Activism (CSA)

A firm’s public demonstration of support or opposition to a partisan sociopolitical issue.

Culture Jamming

A strategy to disrupt efforts by the corporate world to dominate our culture.

Slacktivism

Token expressions of support for a cause that ironically may substitute for more concrete actions.

Market Access

The extent to which a consumer has the ability to find and purchase goods and services.

Consumed Consumers

Those people who are used or exploited, whether willingly or not, for commercial gain in the marketplace.

Food Desert

A geographic area where residents are unable to obtain adequate food and other products to maintain a healthy existence.

Food Insecurity

Having limited access to a healthy diet on a daily basis.

Media Literacy

A consumer’s ability to access, analyze, evaluate, and communicate information.

Financial Literacy

The possession of skills that allows people to make smart decisions with their money.

Functionally Illiterate

A person whose reading skills are not adequate to carry out everyday tasks.

Transformative Consumer Research (TCR)

Promotes research projects that include the goal of helping people or bringing about social change.

Compulsive Consumption/Shopping

The process of repetitive projects that include the goal of helping people or bringing about social change.

Social Marketing

The promotion of causes and ideas (social products), such as energy conservation, charities, and population control.

Social Justice

Fairness as it manifests in society, such as the distribution of wealth, opportunities, and privileges.

Cause Marketing

A strategy that aligns a company or brand with a cause to generate business and societal benefits.

Corporate Social Responsibility (CSR)

Process that encourages the organization to make a positive impact on the various stakeholders in its community including consumers, employees, and the environment.

Benevolent Halo Effect

When a company does a good thing (even when that good thing is unrelated to their core business), their reputation improves, their consumers’ goodwill also increases, and in turn so do consumers’ evaluations of the company’s product.

Corporate Social Irresponsibility

Business wrongdoing in relation to the environment, community, society, ethics, and business practices.

Data Privacy

A branch of data security intended to keep data safe against improper access, theft, or loss.

Latent Vulnerability

The empowerment consumers feel when they realize that this enchanting world is only possible because of deceptive and invasive practices that create material and psychological dependance.

Infodemic

The glut of messages on the internet that may contain a mixture of accurate and erroneous information causing confusion and unhealthy risk-taking.

Data Breaches

When criminals hack into am organization’s computers and gain access to sensitive information.

Phishing

Internet scam where people receive fraudulent emails that ask them to supply account information.

Botnets

A set of computers that are penetrated by malicious software known as malware that allows an external agent to control their actions.

Locational Privacy

The extent to which a person’s activities and movements in the physical world are tracked by their devices such as smartphones.

Algorithm Bias

Inaccurate decisions made by computers when the input they receive are flawed in some way.

Corrective Advertising

Messages and organization releases (voluntarily or not) that inform consumers of previous messages that were inaccurate or misleading.

Circular Economy (CE)

An economic model that proposes that sustainable growth can happen only through ongoing reutilization of resources and materials with the ultimate goal of generating zero waste.

SHIFT Framework

• Social Influence

• Habits

• Individual Self

• Feeling and Cognition

• Tangibility

LOHAS

Lifestyles of Health and Sustainability.