A ________ is the text indicating the ________ of the article or news story. It is a brief ________ of what the article is about.
headline; nature; summary
A headline’s purpose is to quickly and briefly draw ________ to the story.
attention
The following are the functions of a headline:
(a) to tell in ________ form what the story is all about;
(b) to ________ news as to ________;
(c) to make the ________ look ________.
capsule; grade; importance; page; attractive
Make your headline answer as many ________’s as possible.
W
The headline should ________ the news.
summarize
Headlines should contain ________ that is not found in the story.
nothing
________ headlines are preferable to ________ headlines.
positive; negative
When writing a headline, put a ________ expressed or implied.
verb
a; an; the; to be; is; are; be
When writing a headline, use the ________ word in the ________ line as possible.
strongest; first
The ________ voice is better than the ________ voice in headlines. However, when the ________ is unknown, the ________ voice may be used.
active; passive; doer; passive
Use the ________ tense for ________ stories and ________ for ________ stories.
present; past; infinitive; future
Write ________ in ________ or ________ it them depending upon your needs for your unit counts.
numbers; figures; spell
Don’t tell the ________ thing even though you use a ________ word. Each succeeding deck should contribute information.
same; different
Don’t ________ directly or indirectly. Avoid ________ even in headlines.
comment; editorializing
Unless the ________ is implied or has been mentioned in the first deck, avoid beginning a headine with a ________.
subject; verb
Don’t end a line with a ________, neither should you separate a ________ from its ________.
preposition; preposition; object
Do not confuse a ________ preposition with a ________-word verb that ends with a preposition.
hanging; two
Don’t break off ________, ________, and ________ words. Avoid repeating ________ words regardless of the number of decks. Avoid headlines with ________ meaning. Don’t coin ________ of your own, use those that are common.
abbreviations; names; hyphenated; principal; double; abbreviations
Don’t abbreviate ________ and ________ unless the figures follow as: Mon., Jan. 23.
days; months
Use ________ structure and ________ sentences. ________ the news. ________ the story. ________ readers in. Reflect the ________ of the ________ and ________.
simple; declarative; summarize; explain; lure; tone; story; publication
The formula in making a headline is: ________ + ________ + ________
subject; verb; object
Only be ________ when a story calls for it. Don’t write ________ headline for a ________ story. Don’t overdo the ________.
clever; cute; serious; puns
On the web, headlines appear with no ________ or other ________ to be complete. Use keywords like ________ names and ________. Don’t write a ________ headline - make sure it looks good on an app or mobile device.
photo; context; proper; locations; long
________ is a type of headline that uses ________ of the same sounds at the beginning of words like most tongue twisters.
alliteration; repetition
________ are employed a lot in newspaper headline and use the ________ of words to attract ________.
puns; altering; attention
________ & ________ are designed to cause this to the reader to ensure that they can’t resist finding out the details of the story.
shock & intrigue