(SEM2Q1, ENGB) Headlines

A ________ is the text indicating the ________ of the article or news story. It is a brief ________ of what the article is about.

headline; nature; summary

A headline’s purpose is to quickly and briefly draw ________ to the story.

attention

The following are the functions of a headline:

(a) to tell in ________ form what the story is all about;

(b) to ________ news as to ________;

(c) to make the ________ look ________.

capsule; grade; importance; page; attractive

Make your headline answer as many ________’s as possible.

W

The headline should ________ the news.

summarize

Headlines should contain ________ that is not found in the story.

nothing

________ headlines are preferable to ________ headlines.

positive; negative

When writing a headline, put a ________ expressed or implied.

verb

When writing a headline, omit articles like

a; an; the; to be; is; are; be

When writing a headline, use the ________ word in the ________ line as possible.

strongest; first

The ________ voice is better than the ________ voice in headlines. However, when the ________ is unknown, the ________ voice may be used.

active; passive; doer; passive

Use the ________ tense for ________ stories and ________ for ________ stories.

present; past; infinitive; future

Write ________ in ________ or ________ it them depending upon your needs for your unit counts.

numbers; figures; spell

Don’t tell the ________ thing even though you use a ________ word. Each succeeding deck should contribute information.

same; different

Don’t ________ directly or indirectly. Avoid ________ even in headlines.

comment; editorializing

Unless the ________ is implied or has been mentioned in the first deck, avoid beginning a headine with a ________.

subject; verb

Don’t end a line with a ________, neither should you separate a ________ from its ________.

preposition; preposition; object

Do not confuse a ________ preposition with a ________-word verb that ends with a preposition.

hanging; two

Don’t break off ________, ________, and ________ words. Avoid repeating ________ words regardless of the number of decks. Avoid headlines with ________ meaning. Don’t coin ________ of your own, use those that are common.

abbreviations; names; hyphenated; principal; double; abbreviations

Don’t abbreviate ________ and ________ unless the figures follow as: Mon., Jan. 23.

days; months

Use ________ structure and ________ sentences. ________ the news. ________ the story. ________ readers in. Reflect the ________ of the ________ and ________.

simple; declarative; summarize; explain; lure; tone; story; publication

The formula in making a headline is: ________ + ________ + ________

subject; verb; object

Only be ________ when a story calls for it. Don’t write ________ headline for a ________ story. Don’t overdo the ________.

clever; cute; serious; puns

On the web, headlines appear with no ________ or other ________ to be complete. Use keywords like ________ names and ________. Don’t write a ________ headline - make sure it looks good on an app or mobile device.

photo; context; proper; locations; long

________ is a type of headline that uses ________ of the same sounds at the beginning of words like most tongue twisters.

alliteration; repetition

________ are employed a lot in newspaper headline and use the ________ of words to attract ________.

puns; altering; attention

________ & ________ are designed to cause this to the reader to ensure that they can’t resist finding out the details of the story.

shock & intrigue