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What is science?
A system of knowledge based on the scientific method.
Systematic empiricism
Learning through structured observation.
What makes scientific knowledge special?
It's testable, shareable and can be verified by others
What are the goals of science?
Describe, predict determine causes, and explain behavior
Falsifiability
A good theory can be proven wrong through evidence
What can't you ever prove in science?
A theory — you can only support or reject it
Hypothesis
A testable prediction derived from a theory.
What are features of a good theory
Productive, falsifiable, and simple (parsimonious).
Independent Variable (IV)
The variable manipulated by the researcher.
Dependent Variable (DV)
The outcome measured to see the effect of the IV.
What is confounding variable ?
An extra variable that affects both the IV and DV
Why assign numbers to variables?
For objective comparison of individual differences
What are the four measurement scales
Nominal, ordinal, interval, and ratio
Reliability
Consistency of a measure
Validity
Accuracy- measuring what you intend to measure
What are three main forms of reliability?
Test- retest, internal consistency, and inter-rater
What are the two main forms of validity?
Internal (control) and external (generalizability)
If a computer flickers during an experiment, what’s affected?
Internal validity
What is correlational research?
Examines relationships, not cause and effect
What is experimental research?
Tests cause and effect using manipulation and control
Third variable problem
A hidden factor influences both variables
What does “regression to the mean” mean?
Extreme scores tend to move toward average on retesting
What do moderators and mediators explain?
Moderators= when/for whom; Mediators- how/why
Between- subjects design means
Different people in each condition
Within-subjects (repeated measures) means
Same people experience all conditions
What helps control order effects?
Counterbalancing or Latin square
Benefits of repeated measures?
More sensitive, fewer participants needed
What’s the difference between probability and nonprobability sampling?
Probability=random; Nonprobabilty= confidence/purposeful
Self-report measure
Data from participants own responses (like surveys)
Behavioral measure
Observing performance or actions
Physiological measures
Brain or body responses (EEG, MRI)
EEG (Electroencephalogrpahy)
Tracks brain waves; great timing, poor location info
ERP (Event- Related Potentials)
Brain’s quick response to a stimulus
fMRI
Measures blood-oxygen changes; great spatial, poor temporal
TMS (Transcraniall magnetic Stimulation)
Uses magnetic pulses to temporarily disrupt brain activity
What’s a downside of fMRI
Loud, expensive, poor timing info
What’s a risk of TMS?
Muscle spasms or rarely seizures
What’s a ceiling effect?
Scores clusters at the top- DV too easy
What’s floor effect?
Scores cluster at the bottom- DV too hard
What are the four main measurement scales?
Nominal, Ordinal, Interval, Ratio
What does a Nominal scale measure?
Categories with no order (like gender, type of car)
What does an ordinal scales measure ?
Ranked order, but not equal intervals (like class rank or satisfaction levels)
What does an Interval scale measure?
Equal intervals, but no true zero (like temperature in F)
What does a Ration scale measure?
Equal intervals and a true zero (like height, weight, or age)
A professor records the number of times each students misses class. What scale is “number of absences"“?
Ratio- because zero means non and differences are equal
Letter grades (ABCDF) represent what scale?
Ordinal- they show rank order, not equal intervals
Room temperature ind egress Fahrenheit is measured on which scale?
Interval- equal units, but zero doesn’t mean “no temperature”
“Type of bicycle” (Road, Mountain, Cruiser) is measured on what scale?
Nominal- just categories no ranking
Which two scales allow for mean and standard deviation calculations?
Interval and Ratio
Which scales are qualitative, not numerical
Nominal and Ordinal