IOM ENU

AMEN

2 STAGES OF MARKET RESEARCH

1. PRELIMINARY SURVEY

2. INTENSIVE MARKET STUDY

2 TYPES OF FORECASTING METHODS:

1. Qualitative Forecasting

2. Quantitative Forecasting

QUALITATIVE METHODS OF FORECASTING

1. Delphi Method

2. Market research

3. Sales force composite

QUANTITATIVE METHODS OF FORECASTING

1. Time series analysis

2. Moving average

3. Simple linear regression

4. Multiple linear regression

MAIN TYPES OF BONDS:

1. Corporate Bonds

2. Government Bonds

3. Municipal Bonds

4. Convertible Bonds

5. Zero-Coupon Bonds

CLASSES OF STOCKS:

1. COMMON STOCK

2. PREFERRED STOCK

SIX BASIC BUDGETS NEEDED (BASIC BUDGET MANUFACTURING):

1. PRODUCTION BUDGET

2. MATERIALS BUDGET

3. PLANT AND EQUIPMENT BUDGET

4. MAINTENANCE BUDGET

5. MANUFACTURING EXPENSE BUDGET

6. LABOR BUDGET

EXAMPLES OF VARIABLE COST:

1. Raw materials

2. Packaging

3. Production supplies 

4. Delivery/shipping cost

5. Labor cost

EQUIPMENT AND PROCESS RESEARCH

Lab vs Factory Production

Quality Control

Efficiency Improvements

Replacing Manual Labor

Testing and Pilot Plants

RESEARCH BUDGET

1. Sales-based budget

2. Project-cost budget

3. Lump-sum budget

4. Financial return estimate

2 PERSONNEL

Research Director

Research Workers

THREE TIME ESTIMATES

1. Optimistic

2. Pessimistic

3. Mostly Likely

source of capital

investment
loans
savings

THREE SETS OF FORCES OR INFLUENCES

SEASONAL INFLUENCE

LONG-TERM TRENDS

BUSINESS CYCLES

Applied Research

Market Research
Material Research
Product Research
Equipment and Process Research