7Ps in Marketing

Product

• Is the tangible good or the intangible service that the enterprise offers to its customers in order to satisfy their needs and to produce their expected results

• Refers to any goods or services that are produced to meet the customer’s wants, tastes and preferences

Consumer Goods

Are products that people buy for day-to-day use
_________ (e.g refrigerator, bicycle, oven, etc.)

_________ (e.g toothpaste, bread, fruits, etc.)

Price

• Is the value of money in exchange for a product or service

• Amount or value that a customer gives up to enjoy the benefits of having or using a product or service

Place

• Represents the location where the buyer and seller exchange goods or services

• Also called as the distribution channel

Packaging

• Is a silent hero in the marketing world

• Refers to the outside appearance of a product and how it is presented to the customers

Positioning

• Refers to a process used by marketers to create an image in the minds of a target market

• to establish the image or identity of a brand or product so that consumers perceive it in a certain way.

People

• Are the ultimate marketing strategy

• This refers to your team, a staff that makes it happen for you, your audience, and your advertisers.

Promotion

• is the explicit communication strategy adopted by an enterprise to elicit patronage, loyalty, and support not only from its customers but also from its other significant stakeholders.