From Raw Insights to Real Value

What tool was used to collect unfiltered feedback from investors?

The Mom Test.

What was identified as the core problem faced by buy-to-let investors?

Fragmented data, wasted time, and lack of confidence in analysis.

What method helps connect an investor’s actions to their anxieties and motivations?

The Empathy Map.

What are investors’ main wants and motivations?

Safe and profitable investments, confidence in calculated returns, and avoiding last-minute surprises.

What are investors’ main fears and frustrations?

Hidden costs, wasted time, inconsistent data, calculation mistakes, and low confidence in decisions.

What typical actions do investors take to reduce uncertainty?

Cross-check listings and redo calculations.

What are common influences on investor behaviour?

Ads promising “high yield,” peers boasting about “good deals,” and agents offering “hassle-free investing.”

What is the investor’s main job to be done?

Identify and secure a buy-to-let property that meets financial criteria, with confidence in numbers and minimal wasted time.

What is the first step in the investor’s journey?

Define criteria (budget, target yield, location).

What is the main pain point during the Search Listings phase?

Sifting through portals and agent emails.

What makes the Gather Data phase challenging?

Manual collection of data such as prices, rent comparisons, fees, and taxes.

What is the key issue in the Normalize Info phase?

Data is inconsistent and untrustworthy.

Why is Analyze Returns a pain point?

It involves tedious and error-prone spreadsheet calculations.

What uncertainties appear during Validate Assumptions?

Risks related to vacancy, CapEx, and legal issues.

What happens in the Shortlist & Prioritize stage?

A clearer investment path begins to emerge.

What does the Offer & Close phase involve?

Negotiation, due diligence, and closing the deal.

What pains should be eliminated for investors?

Scattered/untrustworthy data, repetitive calculations, low confidence in models, and time wasted on information.

What gains should be created?

Centralized data, automated calculations, confidence in assumptions, and faster decisions.

What are the key pain relievers?

Data aggregator, automated calculators, and a risk-flag system.

What are the main gain creators?

Smart shortlisting, scenario sliders, and personalized alerts.

What is the proposed solution for investors?

The Investor Hub.

What are its main features? (Investors Hub)

One-stop platform, automated intelligence, and smart deal flow.

What value does The Investor Hub promise to deliver?

Save time, reduce risk, and help investors invest with confidence.

What are the key stages from insight to impact?

1. Raw Interviews → uncover problems

2. Empathy Map → understand human context

3. Job & Value Map → define pains, gains, and opportunities

4. Solution Design → develop features that deliver value