Rhetoric and Persuasion

These flashcards cover key concepts and vocabulary related to the art of rhetoric as discussed in the lecture.

Concession

Answer someone who expresses doubt about your idea with agreement or acknowledgment.

Synchronicis

Reframing an argument by redefining it.

Chiasmus

A rhetorical device that involves reversing the order of two things in order to create an impactful contrast.

Anti antithesis

Opposing idea.

Cicero's five-step method

1. Invention 2. Arrangement 3. Style 4. Memory 5. Delivery.

Amplification

Amplifying volume for emphasis.

Argument for its glory

If something can be done the hard way, it'll be easier to do the easy way.

Argument from strength

If something works the hard way, it is more likely to work the easy way.

Consensus

A representation of the audience's common sense thinking.

Desire to act

The motivation necessary to drive people toward action.

Chant clear fallacy

If B follows A, A caused B.

Three traits of credible leadership (Ethos)

1. Virtue/Character 2. Practical Wisdom (Phronesis) 3. Disinterest/Goodwill.