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theory
explains behaviors or events by offering ideas that organize what we have observed
hypothesis
a testable prediction, often implied by a theory
null hypothesis
states that there is no relationship between the two variables being studied
operational definition
a description of something in terms of the operations (procedures, actions, or processes) by which it could be observed and measured
PREVENTS BIAS
HELPS REPLICATION
replication
the repetition of a research study, generally with different situations and different subjects, to determine if the basic findings of the original study can be applied to other participants and circumstances
descriptive methods
describe behaviors, often by using case studies, surveys, or naturalistic observations
correlational methods
look at the relationship between different factors, or variables
experimental methods
manipulate variables to discover their effects
case study
a research approach that is used to generate an in-depth, multi-faceted understanding of a complex issue in its real-life context
naturalistic observation
observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
confirmation bias
the tendency to search, interpret, and recall information in a way that aligns with our pre-existing values, opinions, or beliefs
participant bias
consciously or unconsciously act the way they think the researcher wants them to, rather than responding naturally
longitudinal study
researchers repeatedly examine the same individuals to detect any changes that might occur over a period of time
cross-sectional study
a type of research design in which you collect data from many different individuals at a single point in time
survey
a series of questions asked to the respondents in order to understand their thought processes and mental state
wording effects
describes the possible effects on participants caused by the order of presented words or even the choice of the words themselves
sampling bias
errors that can occur in research studies by not properly selecting participants for the study
population
the total number of individuals (humans or other organisms) in a given geographical area
random sample
a sample that fairly represents a population because each member has an equal chance of inclusion
positive correlation
means that the variables move in the same direction
negative correlation
means that the variables move in opposite directions
correlation coefficient
the statistical index of the relationship between two variables (-1.0 to +1.0, closer to either number = stronger correlation)
scatterplot
shows the relationship between two quantitative variables measured for the same individuals
correlation+causation
correlation = statistical association between variables, causation = a change in one variable causes a change in another variable
third variable problem
occurs when an observed correlation between two variables can actually be explained by a third variable that hasn't been accounted for
illusory correlations
the perception of a relationship where none exists
experimental group
the group of participants who are exposed to the independent variable
control group
the group of participants who are not exposed to the experimental treatment
random assignment
assigning participants to an experimental or control group by chance to minimize preexisting differences between different groups
double-blind procedure
an experimental procedure in which both the research participants and the research staff are ignorant about the treatment that participants have received
placebo effect
when a person believes that the pill they are taking will have an effect because it is similar to something else
independent variable
manipulated by a researcher to investigate whether it consequently brings change in another variable
confounding variable
a third variable that might influence both the independent and dependent variables
dependent variable
the variable that changes as a result of the independent variable manipulation
validity
the extent to which a test or experiment measures or predicts what it is supposed to
experiment
a research method in which an investigator manipulates one or more factors (independent variable) to observe the effect on some behavior or mental process