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What is a population?
Everyone who belongs to a group of interest
In a perfect world, how would data be collected from a population?
By collecting data from everyone using a census
When does a census work best?
For small or known groups
What are challenges of studying large populations?
Unknown total number of people
Difficult to collect data from everyone
Obstacles in data collection
Data may be outdated by the time it’s analyzed
What are the benefits of a census?
Provides detailed information on:
Rare or very specific populations
Small geographic areas
What types of errors affect a census?
Non-sampling errors.
What are examples of non-sampling errors?
Missing data (nonresponse)
Misinterpretation of questions
Why might a population be hard to identify?
Some people may not want to share certain identities
What is a sample?
A subset of a population
Why are samples used?
To infer or understand the broader population
Why are samples used more often than censuses?
Cheaper
Quicker
Easier to conduct
What is sampling?
The process of selecting a sample
What is the goal of sampling?
To create a sample that represents the broader population
Why are representative samples important?
They allow researchers to make accurate inferences about the population
How does participant selection affect results?
Directly impacts validity (accuracy)
Poor representation = inaccurate results
How does sampling indirectly affect results?
Impacts significance and importance
Too narrow = not generalizable
What is a representative sample?
A subset that reflects the population on key variables
Why is representativeness important?
It affects generalizability (applying results to the population)
What is an example of a representative sample?
Studying spending habits of the average American family
What is a homogeneous sample?
A sample where participants are similar in characteristics.
When are homogeneous samples useful?
Reducing variability
Isolating relationships between variables
Increasing internal validity
Example of a homogeneous sample?
Adults aged 25–35 diagnosed with GAD in a CBT study
Why do homogeneous samples work?
Same diagnosis and developmental stage
Fewer confounding variables
What is a heterogeneous sample?
A very diverse sample
When are heterogeneous samples useful?
Generalizability
Studying group differences
Validity across populations
Example of a heterogeneous sample?
Adults aged 18–85 studying technology use and well-being
Why do heterogeneous samples work?
Age differences are central to the research question
Allows comparisons across groups
What is probability sampling?
A method where every member of the population has an equal chance of being selected
Why is probability sampling considered the “gold standard”?
Because it produces more unbiased and representative samples.
What is non-probability sampling?
A method where not all individuals have an equal chance of being selected
What is a major issue with non-probability sampling?
It can produce biased samples and overrepresent certain groups
What are the advantages of probability sampling?
Produces unbiased samples
Good for broadly defined populations
What are the disadvantages of probability sampling?
Difficult to execute
Requires access to the full population
What are the advantages of non-probability sampling?
Easier to conduct
Useful for small or specialized populations
What are the disadvantages of non-probability sampling?
Higher risk of bias
Less generalizable results
What is simple random sampling?
Every individual has an equal chance of being selected
Give an example of simple random sampling
Drawing names out of a hat or pulling marbles randomly from a jar
Why is simple random sampling difficult to achieve?
It requires truly random methods to identify participants
What is systematic sampling?
Selecting every Nth person from a list or group
Why is systematic sampling considered semi-random?
Because the starting point may be random, but selection follows a fixed pattern
Give an example of systematic sampling.
Selecting every 3rd person in line
What is stratified random sampling?
Dividing a population into groups and randomly sampling from each group
What variables can be used to create strata?
Age, gender, race, occupation, etc.
Why use stratified sampling?
To ensure representation of important subgroups
What is cluster sampling?
Dividing a population into clusters and randomly sampling from those clusters
Give an example of cluster sampling
Using campuses as clusters when studying Penn State students
What is convenience sampling?
Selecting participants who are easiest to access
What is a drawback of convenience sampling?
It is usually not representative.
What is quota sampling?
Selecting participants to meet specific group quotas
How is quota sampling different from stratified sampling?
It is not random
What is purposive sampling?
Selecting participants based on specific characteristics
What is a key feature of purposive sampling?
The researcher intentionally chooses participants
What is snowball sampling?
Participants refer other participants.
When is snowball sampling useful?
For very small or hard-to-reach populations.
Drawing names out of a hat is what type of sampling?
Simple random sampling
Pulling pumpkins from the top of a bin is what type?
Convenience sampling
Selecting every 5th record after choosing a random bin is what type?
Systematic sampling
Choosing specific numbers of different apple types is what type?
Quota sampling
What is sampling error?
How closely a sample represents the population
What does a lower sampling error mean?
The sample is closer to reality
What is sampling bias?
The natural, unavoidable discrepancy between the sample mean and the true population mean
How can sampling bias occur?
Excluding certain groups
Overrepresenting others
How is science categorized based on outcome?
By whether it seeks knowledge or aims to fix a problem
What is basic research?
Research that seeks to understand something about the world
Give an example of basic research.
Studying the experiences of family caregivers
What is applied research?
Research that aims to solve a practical problem
Give an example of applied research.
Studying how class size affects student learning outcomes.
A community ceneter is facing a decline in attendance in youth programs and need to show community need for funding. What information does the center need?
Program description
Reasons for decline
Location and time
Funding source
Community need
A community ceneter is facing a decline in attendance in youth programs and need to show community need for funding. Who should the center gather information from?
Community leaders
Program participants
Program implementers
Parents
What method answers: “What does the community need?”
Needs assessment.
What method answers: “Is our program working?”
Program evaluation
What method answers: “Who are we serving?”
Administrative data analysis
What method answers: “What do clients think?”
Surveys and interviews
What method answers: “Why are outcomes different?”
Mixed methods
What is a “need” in research terms?
The gap between what is provided and what is wanted
What is a needs assessment?
An evaluation used to identify gaps and community needs
What else does a needs assessment identify?
Community resources and assets.
What is the first step in a needs assessment?
Developing a plan
What is another term for community engaged scholarship?
Community-based participatory research.
When are community members involved in a community engaged scholarship?
From the very beginning.
How are community members involved in community engaged scholarship?
Helping define problems
Participating in data collection and analysis
What should researchers do after collecting results?
Share findings back with the community for implementation
What are key considerations in community engaged scholorship?
Community guides the process
Researchers must build trust
What is a program in this context?
An intervention designed to fix a problem
What are program objectives?
Goals that function like research questions
Why is program evaluation important?
It determines if the program works and supports funding decisions
What is formative evaluation?
Evaluation during program development to ensure it’s on the right track
What is summative evaluation?
Evaluation after the program is complete to see if it met its objectives
What are common methods used in program evaluation?
Surveys (pre/post, knowledge checks)
Interviews
Expert panels
Community-level data
Why are surveys commonly used in research?
Relatively inexpensive
Can reach large groups
Collect a lot of data quickly
Faster than interviews
What are some downsides of surveys?
Questions can be nonspecific
People may lie or give inaccurate answers
What is a survey?
A set of predetermined questions used to collect data
What are surveys useful for?
Gathering general information about a population
Guiding next steps for more in-depth research
Give an example of how surveys are used in practice
A director surveys clients about satisfaction and needs, then selects a smaller group for follow-up interviews
What is a questionnaire?
A list of questions (e.g., an intake form).
Why are surveys considered versatile?
They can be used for many different purposes with the same method
Give examples of survey purposes.
Needs assessment → community priorities
Satisfaction → client feedback
Program outcomes → self-reported improvement
Program improvement → staff climate survey
Grant reporting → impact metrics
What are the main advantages of surveys?
Quick data collection
Cost-effective
Can be generalizable (if sample is representative)
Reliable and valid due to standardized questions
Why are surveys considered reliable?
Everyone is asked the same questions in the same way
What are key downsides of surveys?
Inflexible once distributed
Cannot adjust flawed questions
May not fit all audiences (validity issues)